Buying through The Trade Desk

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LiveIntent’s The Trade Desk (TTD) integration allows you access to exclusive email newsletter inventory. Below are some best practices to help get you started.

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If you have never worked with LiveIntent before, please reach out to your TTD representative to make LiveIntent available.

Creating the Inventory Contract

  • Navigate to “Inventory” and select “First-Party Contracts.”.

  • Fill in the “Name”, “Start Date”, “End Date”, and “Logo URL” and click “Next.”

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Please note: Logo URL must be in https:// format

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  • Select “LiveIntent” as the “Supply Vendor.”

  • Fill in the “Deal Code” and Floor **Provided by your LiveIntent representative.

  • Select “Next.”

Please note: If LiveIntent is not available as a Supply Vendor you MUST reach out to your TTD rep in order to enable LiveIntent as a Supply Vendor.

Please note: If your floor is below $1, you will need to include a “0” before the decimal. If the deal code includes an ‘LI’ prefix, please match this in the platform.

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  • Click “Select One” under “Delivery Profile” and associate your corresponding advertiser so the deal can be leveraged.

  • Select “Complete” to finalize the private contract.

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Targeting

Supported Targeting:

  • We accept most standard forms of targeting including CRM data, behavioral, and more:

    • First, second, and third-party targeting:

      • Geo

      • Demographic

      • Device

      • Site Remarketing

      • Day Parting

      • LAL Modeling

Unsupported targeting:

  • Since the email environment does not support JavaScript, Viewability, Brand Safety and Keyword targeting will not work. The following actions are not supported:

    • Bidding on viewable CPM

    • Setting viewability parameters in the platform

    • Layering keyword targeting (or use grapeshot segments)

    • Leveraging any Pre-Bid Brand Safety tools 

Creatives

  • Display and Native are supported in TTD. Navigate to Building a Display Creative in The Trade Desk or Building a Native Creative in The Trade Desk to learn more.

  • Creatives must be hosted in the DSP.

  • 1×1 tags with Impression (Image) and Click Trackers must be leveraged for all creative.

  • If brand safety tags are in use, 1×1 monitoring tags can be leveraged.