Building a Display Creative in The Trade Desk

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Below are the step-by-step instructions on creating a display creative within The Trade Desk platform according to LiveIntent’s best practices.

Display Creative Specs

 Field

Description

Image

Supported sizes: 970×550, 970×250, 300×250

Supported image file formats: jpg, png, gif

File size 150 KB or smaller

  • Javascript tags are not supported within the email environment and will prevent spend entirely.

  • Tags must be 1×1 with the impression (image) and click trackers.

Adding a Display Creative

  1. Traffic display creatives & input assets

  • Navigate to “Campaigns” and select “Upload Creative.”

  • Select the “Hosted (Display, Video, Audio)” format.

  • Upload assets in .jpg, .png, or .gif.

  1. a) Input copy

  • Input the creative “Name” and “Landing Page URL.”

  • If you would like to align Ad Server reporting with TTD reporting, you can add Ad Server and Creative Placement ID to tie both IDs.

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  1. b) Input trackers

  • Input the click tracker under “Clickthrough URL.”

  • DO NOT input any tags within Javascript Tracking Tags 1-3. 

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Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.

  • Input your 1×1 impression (image) tag in ‘“1×1 Pixel Impression Tracking URL.”

  • If you have additional non-javascript tags for measurement you can input them in the other “1×1 Pixel Impression Tracking URL” sections.

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  1. c) Input flight

  • Input the “Start Date”, “End Date,” and “Time Zone.”

  • Once complete, select “Create” to finalize the creative.