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Building a Native Creative in The Trade Desk

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LiveIntent’s The Trade Desk (TTD) integration allows you access to exclusive email newsletter inventory. Below is how to make a Hosted Native creative in The Trade Desk.

If you have never worked with LiveIntent before, please reach out to your TTD representative to enable LiveIntent as a Supply Vendor.

Native Creative Specs

Field 

Description 

Notes

Logo

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 

Main Image

Minimum size: 1200×628 pixels
Aspect ratio: 1.91:1
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB

 

Sponsor

Write the advertiser name.

 

Long Title

Primary text.

90 characters 

Long Description

Lengthier text describing a brand or product.

140 characters 

Landing Page URL

A short version of the landing page URL to display in some native layouts via TTD. 

For example, https://www.example.com/shop

30 characters 

Call-to-Action

Text encouraging people to take action.

For example, Shop Now.

15 characters 

Adding a Native Creative

  1. Traffic display creatives

  • Navigate to “Campaigns” and select “Upload Creative.”

  • Select the “Hosted Native” format.

  • Upload a “Main Image” and “Logo.”

  1. a) Input copy

  • Input the creative “Name”, “Landing Page URL”, “Title”, “Description,” “Sponsor”, and “Call to Action.”

  • If you would like to align Ad Server reporting with TTD reporting, you can add Ad Server and Creative Placement ID to tie both IDs.

b) Input trackers

  • Input the click tracker under “Clickthrough URL.”

  • DO NOT input any tags within Javascript Tracking Tags 1-3. 

Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.

  • Input your 1×1 impression (image) tag in the “1×1 Pixel Impression Tracking URL.”

  • If you have additional non-javascript tags for measurement, you can input them in the other “1×1 Pixel Impression Tracking URL” sections.

  1. c) Input flight

  • Input the “Start Date,” “End Date,” and “Time Zone.”

  • Once complete, select “Create” to finalize the creative.

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