Building a Native Creative in The Trade Desk
LiveIntent’s The Trade Desk (TTD) integration allows you access to exclusive email newsletter inventory. Below is how to make a Hosted Native creative in The Trade Desk.
If you have never worked with LiveIntent before, please reach out to your TTD representative to enable LiveIntent as a Supply Vendor.
Native Creative Specs
Field | Description | Notes |
Logo | Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels Max. file size: 1200 KB Formats: JPG, PNG |
|
Main Image | Minimum size: 1200×628 pixels |
|
Sponsor | Write the advertiser name. |
|
Long Title | Primary text. | 90 characters |
Long Description | Lengthier text describing a brand or product. | 140 characters |
Landing Page URL | A short version of the landing page URL to display in some native layouts via TTD. For example, https://www.example.com/shop | 30 characters |
Call-to-Action | Text encouraging people to take action. For example, Shop Now. | 15 characters |
Adding a Native Creative
Traffic display creatives
Navigate to “Campaigns” and select “Upload Creative.”
Select the “Hosted Native” format.
Upload a “Main Image” and “Logo.”
a) Input copy
Input the creative “Name”, “Landing Page URL”, “Title”, “Description,” “Sponsor”, and “Call to Action.”
If you would like to align Ad Server reporting with TTD reporting, you can add Ad Server and Creative Placement ID to tie both IDs.
b) Input trackers
Input the click tracker under “Clickthrough URL.”
DO NOT input any tags within Javascript Tracking Tags 1-3.
Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.
Input your 1×1 impression (image) tag in the “1×1 Pixel Impression Tracking URL.”
If you have additional non-javascript tags for measurement, you can input them in the other “1×1 Pixel Impression Tracking URL” sections.
c) Input flight
Input the “Start Date,” “End Date,” and “Time Zone.”
Once complete, select “Create” to finalize the creative.