LiveIntent’s The Trade Desk (TTD) integration allows you access to exclusive email newsletter inventory. Below is how to make a Hosted Native creative in The Trade Desk.
If you have never worked with LiveIntent before, please reach out to your TTD representative to enable LiveIntent as a Supply Vendor.
Native Creative Specs
|
Field |
Description |
Notes |
|
Logo |
Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels Max. file size: 1200 KB Formats: JPG, PNG |
|
|
Main Image |
Minimum size: 1200×628 pixels
|
|
|
Sponsor |
Write the advertiser name. |
|
|
Long Title |
Primary text. |
90 characters |
|
Long Description |
Lengthier text describing a brand or product. |
140 characters |
|
Landing Page URL |
A short version of the landing page URL to display in some native layouts via TTD. For example, https://www.example.com/shop |
30 characters |
|
Call-to-Action |
Text encouraging people to take action. For example, Shop Now. |
15 characters |
Adding a Native Creative
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Traffic display creatives
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Navigate to “Campaigns” and select “Upload Creative.”
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Select the “Hosted Native” format.
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Upload a “Main Image” and “Logo.”
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a) Input copy
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Input the creative “Name”, “Landing Page URL”, “Title”, “Description,” “Sponsor”, and “Call to Action.”
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If you would like to align Ad Server reporting with TTD reporting, you can add Ad Server and Creative Placement ID to tie both IDs.
b) Input trackers
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Input the click tracker under “Clickthrough URL.”
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DO NOT input any tags within Javascript Tracking Tags 1-3.
Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.
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Input your 1×1 impression (image) tag in the “1×1 Pixel Impression Tracking URL.”
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If you have additional non-javascript tags for measurement, you can input them in the other “1×1 Pixel Impression Tracking URL” sections.
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c) Input flight
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Input the “Start Date,” “End Date,” and “Time Zone.”
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Once complete, select “Create” to finalize the creative.