Set Up Attribution & Tracking for Campaigns via DV360

For those of you using Campaign Manager (CM) to traffic campaigns in DV360, we advise you to follow the guidelines for post-view and post-click conversion tracking.

Setting up view-through attribution 

Using a CM impression tracker helps with view-through attribution. 

Step 1: Export the impression tracker

From the Campaigns dashboard in Campaign Manager, select and export/download the 1×1 tracking tag you want to use for the LiveIntent ad. 

Step 2: Copy the URL in the impression tracker

Copy the URL from the impression tracking tag that you’ve exported. 

<img src=“https://ad.doubleclick.net/ddm/trackimp/ND9516.1172840LIVEINTENT/B11496303.153494048;dc_trk_aid=323506939;dc_trk_cid=83122180;ord=[timestamp]”BORDER=”0”HEIGHT=”1”WIDTH=”1”ALT=Advertisement”>

Step 3: Paste the URL in the impression tracker

Paste the URL into the Impression tracking URL 1 field during the creative setup in Campaign Manager.

Setting up click-through attribution 

Using a Campaign Manager dynamic click tracker helps with click-through attribution. 

Step 1: Create a NEW 1×1 tracking ad in Campaign Manager

Each Campaign Manager placement needs its own unique tracking ad. 

Step 2: Create a NEW dynamic click tracker in Campaign Manager 

Each Campaign Manager placement needs its own unique dynamic click tracker.

• Assign to the same placement as the tracking ad you created in Step 1 and use the same landing page URL.

Step 3: Download the tags

• Select the click tracker box in the tag download screen. The tag sheet should include two tabs:

  • Tracking Ads

  • Click Trackers

• From the Click Trackers tab, copy the Click Tracker tag. For example, https://ad.doubleclick.net/ddm/clk/427102793;228967622;o 

Step 4: Paste the dynamic click tracker into the click event tag field

• Within Google Campaign Manager, click on your campaign and open the Click event tags under campaign properties. 

• Select Campaign Tags and then New click event tag.

• Paste the dynamic click tracker you copied at the end of Step 3 into the Tag URL field and add a question mark (?) to the end of the click tracker.

Remember to use a naming convention for the click event tag that makes it easy to assign it to the corresponding placement.

More information is available on the Campaign Manager Help Center.

Step 5: Assign the newly created click event tag to the 1×1 tracking ad 

• Open up the 1×1 tracking ad you created in Step 1. Within the click event tags section, select the newly created dynamic click tracker you created in Step 2 (Google calls it a click tag).

• Be sure to click the Override parent click tag and only assign the click tag associated with the 1×1 tracking ad placement from the ad group. Otherwise, conversions cannot be attributed to the correct placements. 

• Save the ad.

• To quickly QA your setup after completing all of the necessary steps, copy and paste the click tag from the 1×1 tracking ad into your browser. If it redirects to the desired landing page URL, you should be good to go!