Trafficking Ads for Email in DV360
Native Campaigns
Native Creative Specifications
Field | Description | Notes |
Logo | Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 x 2000 pixels Max. file size: 1200 KB Formats: JPG, PNG |
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Main Image | Minimum size: 1200×627 pixels |
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Square Image (optional) | Minimum size: 627×627 pixels Supported image file formats: jpg, png Aspect ratio: 1:1 Maximum width/height: 2000 x 2000 pixels Maximum file size: 1200 KB | *Optional |
Advertiser Name | Write the advertiser's name. | Maximum: 25 characters |
Headline | Primary text. | Maximum: 50 characters |
Body Text | Lengthier text describing a brand or product. | Maximum: 150 characters |
Caption URL | A short version of the landing page URL to display in some native layouts via DV360. For example, https://www.example.com/shop | Maximum: 30 characters |
Call-to-Action | Text encouraging people to take action. For example, Shop Now. | Maximum: 15 characters |
Trafficking Native Creative
Traffic native creatives
Navigate to the “Format Gallery” under Creative.
Select the “Native Display” format.
Input assets
Upload the logo and image in their corresponding sections.
2 (cont’d). Input assets
Add “Advertiser name”, “Headline”, “Body text”, “Caption URL”, and “Call-to-Action”.
Link creative to campaign manager 360 tracking ad
Navigate to the “Creative Details” section.
Input the click tracker into the “Landing Page URL”.
Input the impression (image) tag into “Impression tracking URL 1 (Optional)”.
If you have additional trackers, please use “Impression tracking URL 2 (Optional)”.
Display in Native Campaigns
If you do not have native creative assets, you can still run display ads via a Deal ID using the existing native workflow and our image flattening service.
Sizes available are 970×550, 970×250, and 300×250.
Assets must be provided to Liveintent prior to the campaign launch for resizing.*
Please note: Creatives will be resized with a transparent background to meet DV360 requirements for Native Display, but will render as Display.
Display Creative Specifications
Field | Description | Notes |
Logo | Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels Max. file size: 1200 KB Formats: JPG, PNG | A placeholder can be used when uploading to DV360. The placeholder will not show when rendering. |
Main Image | Minimum size: 1200×628 pixels | Provide your LiveIntent Rep 970×250 and/or 970×550 assets in .jpg or .png as these will be resized to 1200×628. |
Square Image (optional) | Minimum size: 628×628 pixels Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB | Provide your LiveIntent Rep 300×250 assets in .jpg or .png as these will be resized to 628×628. |
Advertiser Name | Write the advertiser name. | A placeholder can be used when uploading to DV360. The placeholder will not show when rendering. |
Headline | Primary text. | A placeholder can be used when uploading to DV360. The placeholder will not show when rendering. |
Body Text | Lengthier text describing a brand or product. | A placeholder can be used when uploading to DV360. The placeholder will not show when rendering. |
Caption URL | A short version of the landing page URL to display in some native layouts via DV360. For example, example.com/shop | A placeholder can be used when uploading to DV360. The placeholder will not show when rendering. |
Call-to-Action | Text encouraging people to take action. For example, Shop Now. | A placeholder can be used when uploading to DV360. The placeholder will not show when rendering. |
Trafficking a Display Creative
Traffic display creatives
Navigate to the “Format Gallery” under Creative.
Select the “Native Display” format.
Input assets
Upload the logo and image in their corresponding sections.
For the main image:
Upload a 1200×628 resized image provided by your LiveIntent Rep. The creative can be either a 970×550 or 970×250 size, with the rest of the space acting as a border.
It must be a 1.91:1 aspect ratio.
For the square image (optional):
Upload a 628×628 sized image. The creative should be a 300×250 size, with the rest of the space acting as a border.
A 628×628 should always be paired with a 1200×628 when uploading as it can not be trafficked alone.
Please note: The logo will not be rendered in the final creative.
2 (cont’d). Input assets
Add Placeholder text for the “Advertiser Name”, “Headline”, “Body Text”, “Caption URL”, and “Call to Action”.
Please note: The logo will not be rendered in the final creative.
Link creative to campaign manager 360 tracking ad
Navigate to the “Creative Details”.
Check the box next to “Add Campaign Manager 360 tracking ad” and search by placement ID.
Link creative to tags (for non-CM360 ad servers)
Navigate to the “Creative Details”
Input the click tracker into the “Landing Page URL”
Input the impression (image) tag into “Impression tracking URL 1 (Optional)”
If you have additional trackers, please use “Impression tracking URL 2 (Optional)”
Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.