Trafficking Ads for Email in DV360

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Native Campaigns

Native Creative Specifications

 Field

Description

Notes

Logo

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 x 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 

Main Image

Minimum size: 1200×627 pixels
Aspect ratio: 1.91:1
Supported image file formats: jpg, png
Maximum width/height: 2000 x 1047 pixels
Maximum file size: 1200 KB

 

Square Image (optional)

Minimum size: 627×627 pixels

Supported image file formats: jpg, png

Aspect ratio: 1:1

Maximum width/height: 2000 x 2000 pixels

Maximum file size: 1200 KB

*Optional

Advertiser Name

Write the advertiser's name.

Maximum: 25 characters

Headline

Primary text.

Maximum: 50 characters

Body Text

Lengthier text describing a brand or product.

Maximum: 150 characters 

Caption URL

A short version of the landing page URL to display in some native layouts via DV360. 

For example, https://www.example.com/shop

Maximum: 30 characters

Call-to-Action

Text encouraging people to take action.

For example, Shop Now.

Maximum: 15 characters

Trafficking Native Creative 

  1. Traffic native creatives

  • Navigate to the “Format Gallery” under Creative.

  • Select the “Native Display” format.

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  1. Input assets

  • Upload the logo and image in their corresponding sections.

2 (cont’d). Input assets

  • Add “Advertiser name”, “Headline”, “Body text”, “Caption URL”, and “Call-to-Action”.

  1. Link creative to campaign manager 360 tracking ad

  • Navigate to the “Creative Details” section.

  • Input the click tracker into the “Landing Page URL”.

  • Input the impression (image) tag into “Impression tracking URL 1 (Optional)”.

  • If you have additional trackers, please use “Impression tracking URL 2 (Optional)”.

Display in Native Campaigns

If you do not have native creative assets, you can still run display ads via a Deal ID using the existing native workflow and our image flattening service.

Sizes available are 970×550, 970×250, and 300×250. 

Assets must be provided to Liveintent prior to the campaign launch for resizing.*

:note:

Please note: Creatives will be resized with a transparent background to meet DV360 requirements for Native Display, but will render as Display.

Display Creative Specifications

 Field

Description

Notes

Logo

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.

Main Image

Minimum size: 1200×628 pixels
Aspect ratio: 1.91:1
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB

Provide your LiveIntent Rep 970×250 and/or 970×550 assets in .jpg or .png as these will be resized to 1200×628.

Square Image (optional)

Minimum size: 628×628 pixels

Supported image file formats: jpg, png

Maximum width/height: 2000 pixels

Maximum file size: 1200 KB

Provide your LiveIntent Rep 300×250 assets in .jpg or .png as these will be resized to 628×628.

Advertiser Name

Write the advertiser name.

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.

Headline

Primary text.

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.

Body Text

Lengthier text describing a brand or product.

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.

Caption URL

A short version of the landing page URL to display in some native layouts via DV360. 

For example, example.com/shop

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.

Call-to-Action

Text encouraging people to take action.

For example, Shop Now.

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.

Trafficking a Display Creative 

  1. Traffic display creatives

  • Navigate to the “Format Gallery” under Creative.

  • Select the “Native Display” format.

image-EcuB9a6h.png

  1. Input assets

  • Upload the logo and image in their corresponding sections.

  • For the main image:

    • Upload a 1200×628 resized image provided by your LiveIntent Rep. The creative can be either a 970×550 or 970×250 size, with the rest of the space acting as a border.

    • It must be a 1.91:1 aspect ratio.

  • For the square image (optional):

    • Upload a 628×628 sized image. The creative should be a 300×250 size, with the rest of the space acting as a border.

    • A 628×628 should always be paired with a 1200×628 when uploading as it can not be trafficked alone.

:note:

Please note: The logo will not be rendered in the final creative.

2 (cont’d). Input assets

  • Add Placeholder text for the “Advertiser Name”, “Headline”, “Body Text”,  “Caption URL”,  and “Call to Action”.

:note:

Please note: The logo will not be rendered in the final creative.

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  1. Link creative to campaign manager 360 tracking ad

  • Navigate to the “Creative Details”.

  • Check the box next to “Add Campaign Manager 360 tracking ad” and search by placement ID.

  1. Link creative to tags (for non-CM360 ad servers)

  • Navigate to the “Creative Details”

  • Input the click tracker into the “Landing Page URL”

  • Input the impression (image) tag into “Impression tracking URL 1 (Optional)”

  • If you have additional trackers, please use “Impression tracking URL 2 (Optional)”

:note:

Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.