Dynamic Product Ads: Overview
Dynamic Product Ads use LiveConnect to capture shopper behavior on your website for the purpose of informing data-driven ads in LiveIntent inventory. The insights collected include product views, shopping carts, and purchases, which LiveIntent uses to calculate the best product to display to each individual customer, producing efficient conversions.
What You Need to Get Started
A web page with multiple product pages
The LiveConnect tag placed on your website. Please see our LiveConnect implementation guide here.
A Facebook- or Google- spec product feed. See here for more information on product feed specs.
How to Get Started With Dynamic Product Ads
Below you will find the steps required for implementing Dynamic Product Ads.
Note: Your account manager will provide you with your customized tag