Dynamic Product Ads: Product Feed Specs
We are compatible with the Google and Facebook product feed specs, but we only require a subset of their required attributes. Additional attributes that are sent will be omitted, but should not cause any issues.
Size: Our limit is 500,000 rows of products (all of which should have an availability set to ‘in stock’).
File Format: .csv, .tsv, .txt, XML
Product Feed Specs:
Google: Product Data Specification - Google Merchant Center Help
Required Attributes
Attribute | Description | |
|---|---|---|
id | required | product SKU – often the ID of a certain variant of a product, for example: Button-Down Shirt, blue |
availability | optional | If not available in the product feed, we assume all products in the feed are available |
description | required | Description of the product, not currently used in the dynamic creatives |
image_link | required | URL to the product image |
link | required | URL to the product on the website |
title | required | Title of the product |
price | required | Regular price of the product |
sale_price | optional | Sale price of the product |
item_group_id | optional | In contrast to id, this item_group_ids stands for product/item groups. For example, all colors of Button-Down shirts. |
Note: In the description attribute (and elsewhere), there are often unexpected characters like quotation marks that can cause problems parsing the product catalog feed. We do our best to sanitize as much as we can, but their presence can still result in errors if those characters are not removed accordingly.