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“Events are not a matter of chance” - Gamal Abdel Nasser

Events are the actions your users are taking and can be used to trigger campaigns and experiences on a 1:1 level. On the Events page, you'll find a list of events, the user id of the user generating the event if they're an identified user or anonymous if the user is unidentified, and the time when the event took place. Furthermore, the payload of the event can be seen by clicking on the event name. Clicking on the user id will take you to the user's profile. 

The Events page is commonly used for testing, verifying, and troubleshooting a site integration and file-based event imports.

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