Attribution Partner Registry

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Partner Registry

The list below highlights publishers, vendors, and platforms that support Zeta’s Zync media tracking tag or approved alternative tracking methods. Support may vary by partner based on partner participation, technical requirements, and applicable consent/privacy obligations.

If a partner is not listed: please reach out to your Zeta point of contact to request a partner evaluation and recommended tracking approach.

Partner

Click Tracking

Impression Tracking

Notes

A&E

✅

❌

 

Accuweather

✅

✅

 

Adobe

✅

✅

 

Apple TV

✅

❌

 

Audacy

✅

✅

 

Barstool

✅

✅


Basis DSP

✅

✅


Bounce (Scripps)

✅

✅

 

Chicory

✅

✅

 

Condé Nast

✅

✅⚠️

Ad tags required

CourtTV (Scripps)

✅

✅

 

Digilant

✅

✅⚠️

CM360 Ad Server required

Disney (ESPN)

✅

❌

 

DV360 (Private Marketplace)

✅

✅⚠️

Authorized with select publishers

DV360 (Programmatic Guaranteed)

✅

✅⚠️

Authorized with select publishers

DV360 (Run Of Network / Open Exchange)

✅

✅

 

Fanatics

✅

✅


Fandom

✅

⏳

In progress

Food Network (WB / Discovery)

✅

✅

 

GasBuddy App

✅

✅


Google Ads Demand Gen

✅

❌

 

Google Ads Display, OLV, PMAX, YT

✅

✅⚠️

Partial tracking per Google policy

Google Ads Search

✅⚠️

❌

Partial tracking per Google policy

Grit (Scripps)

✅

✅

 

HBO (WB / Discovery)

✅

✅

 

Hearst

✅

✅

 

HGTV (Scripps)

✅

✅

 

ID (WB / Discovery)

✅

✅

 

iHeart

✅

✅

 

InMarket

✅

✅


ION (Scripps)

✅

✅

 

Laff (Scripps)

✅

✅

 

LinkedIn

✅

❌

 

META

✅

❌

 

Microsoft / Bing

✅

❌

 

Microsoft Ads (Includes Bing)

✅

❌

 

Minute Media

✅

✅

 

MIQ

✅

✅⚠️

CM360 Ad Server required

MNTN

✅

✅

 

NBCU (Peacock)

✅

✅

 

Netflix

✅

❌

 

NY Times

✅

❌

 

OTT Advisors

✅

✅

 

Paramount

✅

✅


Pinterest

✅

❌

 

PlayWire

✅

✅⚠️

Only Added Value units via 3rd-party ad server

Reddit

✅

❌

 

Roku

✅

✅⚠️

Requires individual approval

Samsung

✅

✅

 

Scripps (Network Group)

✅

✅

 

Snapchat

✅

❌

 

Spectrum / Time Warner

✅

✅⚠️

Limitations apply

Spotify (Audio)

✅

❌

 

Spotify (CTV)

✅

❌

 

StackAdapt

✅

✅

 

SXM / Pandora

✅

✅

 

The Trade Desk

✅

✅

 

TikTok

✅

❌

 

Tinder & Chispa

✅

✅


TLC (WB / Discovery)

✅

✅

 

Transmit Live

✅

✅

 

Travel Channel (WB / Discovery)

✅

✅

 

TVScientific

✅

✅

 

VDX

✅

✅


Viant (formerly Adelphic)

✅

✅

 

Vistar

✅

❌

 

Vizio

✅

⏳ In Progress

Zync Impression Tracking Tag has been successfully used in an ad server, but we are still in the process of signing a legal agreement. This is internal information. The external registry will not show that our impression tag is approved.

Warner Bros / Discovery

✅

✅

 

WSJ

✅

✅


X (Twitter)

✅

✅⚠️

Partial tracking per X policy

XBOX Media Solutions (formerly Activision/King)

✅

✅


Yahoo / Sizmek

✅

✅

 

Yelp

✅

✅⚠️

Off-platform ads are trackable

YouTube TV

NA

❌

 

Zeta

✅

✅

 

Zillow

✅

✅