Creative Review Status
An ad’s creative review status determines whether the ad can deliver and what exchange(s) it can deliver on. The available statuses include:
Validation Status |
Internal Status |
Confiant Status |
Xandr Status |
AdX Status |
Viewing Creative Review Status
You can view your ad’s audit statuses in multiple places within the DSP. For more information on status definitions, refer to the Status Breakdown section in this article.
The Campaign Grid
Once you’ve selected the Account and your Advertiser, the DSP shows all the advertiser's campaigns. Within the Campaign Grid, select a Campaign.
On the Manage Campaign page, each of your line items will show a number specifying the assigned ads.
Click on the numbered cell and a popup screen will show the Internal, AdX, and Xandr statuses of ads assigned to the line.
Ads Beta
Once you’ve selected the Account and your Advertiser, navigate to Creatives > Ads Beta within the menu on the left.
View the creative review status in summary within the campaign or advertiser-level Ads Beta page. Hovering over the status will show any feedback from the review process.
You may need to add the creative review status columns in the grid by clicking on the gear icon at the top right of the grid and selecting each of the columns.
Alternatively, click on an individual ad to get more information that appears in the popup window on the right. Click on the bar graph icon in the panel to view details on the audit.
Here, you can scroll and see information on Internal Review Status, Validation Status, Confiant Status, APX Status, and ADX Audit Status. This window also shows the feedback for the statuses.
Campaign Builder: Ads tab
Once you’ve selected the Account and your Advertiser, the DSP shows all the advertiser's campaigns. Within the Campaign Grid, select a Campaign. Click on Campaign Settings at the top right to access the Campaign Builder UI.
The Ads step includes Internal, AdX, and Xandr creative review statuses. By default, the information is summarized by line item. Click on the > icon next to the line to see this information by tactic or advertisement level. Hover over the colored bubbles for more details.
Status Breakdown
Audit Status | Definition | Statuses and Effect on Ad Delivery |
Validation Status | This step validates an ad’s settings. Checks performed at this stage include: proper click macro insertion, landing URL is valid, name is unique within the advertiser, etc. |
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Confiant Status | The advertisement is sent to our malware scanning partner to detect potential malware, phishing, or other bad acting functions. |
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Internal Status | Internal review reflects the statuses of the validation and Confiant (malware) scan steps rolled into one. It determines whether or not the advertisement is eligible to bid on exchanges other than AdX and Xandr, who have a separate external review step. |
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AdX Audit Status and Xandr Audit Status | The advertisement is sent to the AdX and Xandr exchanges to be reviewed by their respective creative scanning systems and processes. Zeta DSP has integrations with Google AdX and Xandr (formally AppNexus) to receive audit feedback on whether the advertisement is clear to serve on the exchange or does not pass the exchange requirements. |
If no rejection reason is listed, reach out to your Account Manager or Zeta Support for assistance in resolving the rejection. Please also refer to the section below titled “Exchanges That Serve Your Ads” and the links below for more information on some of the common rejection reasons. |
Changes to Ads
If a change was made to an Ad after it was already audited, the ad can possibly be reset and lose its audit status. When making changes, please pay attention to the Audit Statuses. If your ad needs to be re-audited, please contact your Account Manager or the Support Team and provide the AD IDs.
Exchanges that Serve your Ads
The Zeta DSP is integrated with many Ad Exchanges, giving you a wide range of inventory and opportunities to deliver your Ads. A full list can be found on the Inventory Targeting page. Of these exchanges, we only display audit information from Google ADX and Xandr (Appnexus).
Google ADX
Google ADX represents the secure (https) inventory provided by Google ADX.
Xandr (Appnexus)
Xandr (Appnexus) represents the inventory that is provided by Xandr (Appnexus).
If the audit status is rejected for AdX and Xandr, it does not mean the creative will not deliver at all.
The creative does not have access to AdX or Xandr exchange inventory as per the policy information in Zeta's Ad Auditing Process.
The creative can still deliver on our other exchanges given that it passed Internal Review.
If you want to see what exchanges your ads are delivering at any given time, use the exchange dimension on the Report Builder for your campaign.
Auditing SLA
For newly created Ads, please allow up to 24 hours for the Internal Audit / Internal Review Status, Validation Status, Confiant Status, ADX Audit Status, and Xandr Audit Status (AppNexus/APX) to update while the Ad is undergoing our Ad audit process.
Creative Review Rejection ReasonsTo troubleshoot, please review the following pages: |