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Third-Party Ad Tag Modification Instructions

image-20250311-082703.png

While creating campaigns on the LiveIntent Platform, you may use third-party ad tags and brand safety tags. The content below provides modification instructions respective to the ad server you’re using. For a list of supported Third-Party tags, please refer to this article.

  • Google Campaign Manager 360 (CM360)

  • Sizmek

  • Mediaplex/Conversant

  • CAKE

  • Flashtalking

  • Adform

  • DoubleVerify 

  • Integral Ad Science (IAS)

JavaScript is not supported in the email environment (HTML), therefore, all supported ad servers are using NOSCRIPT tags. If you have tags that are not listed below, please let us know so that we can test them. 

Important note: Due to Apple’s Mail Privacy Protection, impressions tracked through a 3rd party impression tracker will appear inflated. To view the most accurate data for impressions delivered to your campaign, we recommend you refer to LiveIntent’s reporting or block MPPProxy inventory altogether. Please reach out to your LiveIntent rep for assistance.

Ad Specifications 

All LiveIntent served ads must be in one of the following formats:

  • .jpg

  • .png

  • .gif or animated .gif

Recommended ad sizes:

  • 300×250

  • 970×250

  • 970×550

  • 728×90

  • 300×600

As a best practice, LiveIntent prefers to host the image and implement third-party tracking tags within our user interface. For each placement, LiveIntent will need: 

  • The image file

  • A click tracker

  • A 1×1 impression pixel

If you prefer to host the image:

  • LiveIntent will use the standard tags

Please Note: All third-party hosted tags can result in a high impression or click discrepancy. As a result, it’s recommended that LiveIntent host the image and implement third-party tracking tags within our UI.

DoubleClick Campaign Manager (DCM)

DCM: LiveIntent Hosts Image

Click URL:

http://ad.doubleclick.net/ddm/clk/283739130;110426157;y

Impression Tracker:

<IMG SRC=”https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1×1;ord=[timestamp]?” BORDER=0 WIDTH=1 HEIGHT=1 ALT=”Advertisement”>

Directions: 

  1. Upload images

  2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent’s UI

  3. Replace [timestamp] with ${DECISION_ID} for the 1×1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent’s UI

Notes:

  • DECISION_ID is case sensitive

  • The click URL is actually a click tag and does not require additional modifications.

  • Make sure to keep question mark located after the DecisionId modification within the tag. Removing the question mark will result in reporting discrepancies.

Modified Version Example:

Click URL (Click Tag):

http://ad.doubleclick.net/ddm/clk/283739130;110426157;y

Impression Tracker:

https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1×1;ord=${DECISION_ID}?

Atlas 

Atlas: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=

Impression Tracker:

https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=

Directions: 

  1. Upload images

  2. Add ${DECISION_ID} after “cache=”

  1. Input the modified Click URL into the “Click URL” field in LIVEINTENT’S UI & the 1×1 impression tracker into the “Tracking Pixel 1” field in LIVEINTENT’S UI

Notes:

  • DECISION_ID is case sensitive

Modified Version Example:

Click URL:

https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID}

Impression Tracker:

https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID}

Atlas: Standard Tags

Click URL:

<A HREF=http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/ target=”_blank”>

IMG SRC:

<IMG border=”0” src=”http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/>

Directions: 

  1. Add ${DECISION_ID} to the end of both URLs

  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs

Notes:

  • DECISION_ID is case sensitive

Modified Version Example:

Click URL:

http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/${DECISION_ID}

IMG SRC:

http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/${DECISION_ID}

Sizmek

Sizmek: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0

Impression Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=[timestamp]&rtu=-1

Directions: 

  1. Upload images

  2. CLICK URL: Add &ord=${DECISION_ID} after value in PluID=

  3. IMPRESSION TRACKER: Replace [timestamp] with ${DECISION_ID}

  1. Input the modified Click URL into the “Click URL” field in LiveIntent’s UI & the 1×1 impression tracker into the “Tracking Pixel 1” field in LiveIntent’s UI

Notes:

  • DECISION_ID is case sensitive

Modified Version Example:

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0&ord=${DECISION_ID}

Impression Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=${DECISION_ID}&rtu=-1

Sizmek: Standard Tags

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789

IMG SRC:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789

Directions: 

  1. Add &ord=${DECISION_ID} after value in “&Pos=”

  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs

Notes:

  • DECISION_ID is case sensitive

Modified Version Example:

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID}

IMG SRC:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID}

Mediaplex/Conversant

Mediaplex/Conversant: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=[CACHEBUSTER]

Impression Tracker:

http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpt=[CACHEBUSTER]

Directions: 

  1. Upload images

  2. Replace [CACHEBUSTER] with ${DECISION_ID}

  3. Add mpcs=bypass after the ‘?” and before the “mpt” field.

  1. Input the modified Click URL into the “Click URL” field in LIVEINTENT’S UI & the 1×1 impression tracker into the “Tracking Pixel 1” field in LIVEINTENT’S UI

Notes:

  • DECISION_ID is case sensitive

Modified Version Example:

Click URL:

http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=${DECISION_ID}

Impression Tracker:

http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpcs=bypass&mpt=${DECISION_ID}

Mediaplex/Conversant: Standard Tags

Click URL:

<A HREF=http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=[CACHEBUSTER]”>

IMG SRC:

<IMG SRC=http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=[CACHEBUSTER] ALT=”Click Here” border=”0”>

Directions: 

  1. Replace [CACHEBUSTER] with ${DECISION_ID}

  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs

Notes:

  • DECISION_ID is case sensitive

Modified Version Example:

Click URL:

http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=${DECISION_ID}

IMG SRC:

http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=${DECISION_ID}

CAKE

Click URL:

http://ck.lendingtree.com/?a=87&c=305&p=f&s1=

Directions:

Append with ev or [=s=]

Modified Version Example: 

Click URL:

http://ck.lendingtree.com/?a=87&c=305&p=f&s1= ev.[=s=]

Flashtalking 

Flashtalking: LiveIntent Hosts Image

(This is the preferred method)

Click URL:

http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign

Impression Tracker:

http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=[CACHEBUSTER]

Directions: 

  1. Upload images

  2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent’s UI

  3. Replace [CACHEBUSTER] with ${DECISION_ID} for the 1×1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent’s UI

Notes:

  • DECISION_ID is case sensitive

Modified Version Example:

Click URL:

http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign

Impression Tracker:

http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=${DECISION_ID}

Flashtalking: Standard Tags

Click URL:

http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419

IMG SRC:

http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/?

Directions: 

  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs

Notes:

  • No modifications necessary

Modified Version Example:

Click URL:

http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419

IMG SRC:

http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/?

AdForm

(Desktop Only)

Click URL:

https://a2.adform.net/C/?bn=11343902

IMG Pixel:

<img src=”https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=[timestamp]” border=”0″ width=”1″ height=”1″/>

Directions: 

  1. Replace [timestamp] with ${DECISION_ID}

Notes:

  • This is Desktop Only at the moment

Modified Version Example:

Click URL:

https://a2.adform.net/C/?bn=11343902

IMG SRC:

https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=${DECISION_ID}

DoubleVerify 

Impression Tracker:

https://tps.doubleverify.com/visit.jpg?ctx=10562434&cmp=23578001&sid=2585102&plc=262643311&adsrv=1&btreg=&btadsrv=&crt=&tagtype=&dvtagver=6.1.img&

Directions: 

 

  • No changes needed

Modified Version Example:: 

  • No modifications necessary

Integral Ad Science (IAS)

Impression Tracker:

https://pixel.adsafeprotected.com/rfw/st/280751/37311117/skeleton.gif

Directions: 

  • No changes needed

Modified Version Example:: 

  • No modifications necessary

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