Create Line Items

After you’ve created a campaign, you can move on to creating a line item under that campaign.
Basic Details
Parent Campaign: Choose the campaign for this line item.
Line Item Name: Enter the name of the line item.
Status: We recommend keeping the status paused until you’re ready to launch.
Coordinated Sponsorship Eligible: Keep this toggle off unless you are creating a Coordinated Sponsorship campaign tied to publisher inventory. Reach out to your account manager if you’d like to learn more.
Schedule and Budget
Start Date: The start date for your campaign.
End Date: The end date for your campaign.
Budget: This will be a daily or lifetime budget, depending on the campaign type chosen.
Daily Budget is the daily spend amount for a line item using the Maximize Clicks or Maximize Conversions performance goals. The Daily Budget amount will be spent in full every day.
Lifetime Budget is automatically calculated once the start/end dates and Daily Budget/Daily Cap are set for the line item.
The Lifetime Budget formula is (line item duration * Daily Budget/Daily Cap)
Daily Cap is the maximum daily spend limit for a line item using the Achieve CPA performance goal. The Daily Cap will never be exceeded, but daily spend may not reach the Daily Cap limit every day.
We suggest setting a minimum of 10x the CPA goal.
Example: If the CPA goal is $40, then Daily Cap is $400 (10 x $40 CPA)
If 0 is inserted, your campaign will not spend.
Adjusting Line Item End Date or Daily Budget:
Adjusting the line item end date will proportionately impact your Lifetime Budget. This is because the Lifetime Budget formula takes into account the days remaining for your line item flight.
For example, if you extend your line item flight, your Lifetime Budget will increase. If you shorten your line item flight, your Lifetime Budget will decrease.
There is a similar effect when adjusting your Daily Budget, also due to the Lifetime Budget formula accounting for the days remaining in your line item flight.
For example, increasing your Daily Budget will increase your Lifetime Budget. Decreasing your Daily Budget will decrease your Lifetime Budget.
Best Practices
When to increase the daily cap spend:
If the line item is hitting its daily cap spend on a consistent basis while coming in at or below the CPA Goal.
Increasing the daily cap spend without hitting it on a consistent basis will NOT increase scale unless you increase the CPA Goal as well.