Opportunity Explorer | Overview

Successful marketers need actionable and timely insights to help them acquire, retain, and grow their customer base. To that end, the Opportunity Explorer provides a cohesive and actionable view of market and customer insights, leveraging the Zeta Data Cloud’s rich real-time signals for analysis, including online content consumption, transaction, visitation, financial, household, and automotive data. Turn insights into action through people-based solutions with an omnichannel approach. 

Market-Level Insights

Market-level insights demonstrate the power of Zeta’s Data Cloud to identify key market and industry trends. These insights are included in the Opportunity Explorer setup and do not require any client data.

Note: Insights may not be available for all brands. In these cases, the Opportunity Explorer will present similar or relevant brands.

With market-level insights, marketers get a clear view into the competitive landscape, discussion indexes relative to customer vertical, and audience interests and reach, and can be used to time and inform messaging to prospects against industry trends.

Persona Pulse

• Persona Pulse provides insights into the psychographics of customers by brand to help marketers understand what influences purchasing decisions. 

PeoplePulse 

• PeoplePulse illustrates the power of Zeta’s Identity Graph through the lens of a random individual within Zeta’s data cloud.  

Audience Solutions

• Audience Solutions provides a view of the Zeta prospect universe, organized into 9 types of audiences. Not only are these audiences primed and ready for acquisition opportunities, but they can also be used to enrich customer data for cross-selling and upselling opportunities to existing customers. 

  • Online Content Consumption audiences are derived from online browsing behavior. There are more than 2,000 audiences, and new audiences can be created if needed. Reach out to your data cloud representative to request a new Online Content Consumption audience. 

  • Psychographic audiences are also derived from online content consumption, using online behavior to identify the values of individuals. 

  • Transaction audiences use credit card rewards data from over 500 brands.

  • Visitation audiences are based on in-real-life visits to brick-and-mortar stores and contain more than 700 brands to explore.

  • Financial & household audiences can be used to target individuals based on traits such as household composition and creditworthiness.

  • Filmographic audiences are curated from professional information such as company size and job function.

  • CPG audiences are based on SKU-level purchase information. 

  • Vehicle Ownership audiences can be used to identify individuals based on their vehicle, such as make, model, year, and mileage.  

MarketPulse

• MarketPulse is used to identify key macro and economic trends as well as consumer confidence & spend propensity to help marketers determine budgetary, targeting and other decisions. Some key indicators in this report include the Economic Activity Score which is a reflection of the economic health of the United States, and insights by vertical.

CompetitorPulse

• CompetitorPulse provides industry and brand-level insights to help identify consumer loyalty, shopping behaviors, physical visits, in-market consumers, and competitors.

AudiencePulse - Online & Visitation Trends

• AudiencePulse - Online Trends compares the sizes of Zeta online content consumption audiences in the US. This helps marketers stay relevant to the latest online trends by tracking interests over time.

• AudiencePulse - Visitation Trends compares consumer visit patterns to physical brand locations in the US, providing insights into how often customers are visiting a client’s brand against competitors over a daily, weekly, or monthly aggregate.

Multicultural Data Explorer 

• Multicultural Data Explorer provides a deep dive into the online and offline behaviors of different multicultural audiences. Marketers can use these insights to ensure brand messaging resonates with multicultural consumers. 

Zeta Discussion Index (ZDI)

• The Zeta Discussion Index (ZDI) provides content consumption and publishing trends at the vertical and/or brand level. This report enables marketers to identify products or lines of business relevant to consumers across different demographic groups.

Zeta Opportunity Calendar

• The Zeta Opportunity Calendar highlights US holidays, observances, and events throughout the year and provides marketers with recommended audiences to target.

Customer-Level Insights

Customer-level insights are available when either the client’s CRM data is provided or a pixel is placed on a client’s web page.

Customer-level insights provide marketers with insights into their customers by enriching customer data with Zeta Data. These insights further help marketers better understand their customers, opening new opportunities for growth and retention.

CustomerPulse

• CustomerPulse helps marketers understand existing customers and identify high-value prospects to maximize revenue opportunities. By matching customer PII, such as email, name, postal address or phone number, to Zeta’s data cloud, CustomerPulse provides a deep dive into customers' online and offline behaviors, leveraging the Data Cloud's online, transactional, visitation, TV consumption, financial, and household datasets.​ ​​

Location Intelligence 

• Location Intelligence brings together customer, prospect, and competitor data to provide insights into distance to store and competitive proximity. It enables brands to identify underserved markets, optimize pricing strategies, and precisely tailor their campaigns to drive growth and customer engagement. 

CPG Intelligence 

• CPG Intelligence provides insights into CPG purchases at the SKU level. Marketers can better understand the profile and buying habits of their CPG customers. 

Leading Indicators

• Leading Indicators analyzes customer data to reveal unexpected trends in behavior. By examining the activities and preferences present before significant actions like a conversion or churn, marketers can uncover the “why” behind customer decisions.  

DMAPulse

• DMAPulse provides actionable insight on a brand’s geographies that are currently under and/or overinvested due to emerging growth and risk dynamics. This optimization feature helps clients understand how their stores, by location, are performing as well as determine how to allocate spending and manage a client’s budget more effectively.

Info: Features, preferences, and settings may vary by account.