The Dashboard includes the following widgets:
Campaigns at a Glance
The Campaigns at a glance widget allows you to easily and quickly assess performance for the campaigns you select. This widget can display up to five metrics that showcase performance the selected campaigns.
Prospect: Top Offer
The Prospect: Top Offers widget shows the total Opens and Clicks per offer on the prospect campaign.
This widget displays the offers with the most clicks and opens.
Prospect: Top Creative
The Prospect: Top Creative widget renders the creative and amount of clicks on each for the lifetime of the prospect campaign.
This widget displays the creatives with the most clicks and opens.
Prospect: Subject Lines
The Prospect: Top Subject Lines provides a list of Top Subject line copies and the number of clicks associated with that Subject Line.
This widget displays the subject lines with the most opens or the most clicks.
Customer: Broadcast Campaigns
The Customer: Broadcast Campaigns widget allows you to quickly and easily assess the campaign performance of your recent campaigns.
This widget displays open and click data for the five most recent broadcast campaigns.
The Programmatic: Objectives widget shows a single campaign’s objective and performance against that objective by day and cumulative.
This widget displays overall and day-by-day performance against the objective for the campaign selected.
The Programmatic: Budget widget helps to trade and allows you to monitor your clients' spend for specific campaigns.
This widget displays budget, spend, and pacing data for the campaign selected.
The Programmatic: Geographic widget displays the top ten US States with the most impressions, clicks, or conversions for the campaign selected.
The Media: Forecasting Widget allows the forecasting of programmatic supply including the following metrics:
The Email: Forecasting Widget allows the forecasting of email engagement including the following metrics:
The SMS Forecasting Widget allows the forecasting of message engagement including the following metrics:
The Recommendation Widget allows you to take recommended actions to optimize your campaigns ensuring that you’re taking the correct actions for your business.
Campaign Forecast vs. Actual Performance
This Campaign Forecast vs. Actual Performance widget compares forecasted campaign performance metrics against their actual outcomes, providing a clear overview of the accuracy and reliability of Zeta forecasts.
Prospect: Incremental Lift
The Prospect: Incremental Lift widget shows how much your click rate has improved over a selected date range.
This widget displays performance against goals for the incremental activities that are being tracked.
Customer: Purchase Trends
The Customer: Purchase Trends widget displays purchases, revenue, and average order value.
With the News Feed widget, you can quickly and easily access relevant articles and information that can help you make informed marketing and business decisions.
This is a live feed and does not consider the date range of the entire dashboard
Audiences at a Glance
The Audiences at a Glance widget allows the user to add segments.
This widget displays growth data for the selected audiences and lets you select which segments you would like to view in the widget.
The stats displayed here is the total for the current day. The percentage increase does change based on the date range set.
Helping you target customers with appropriate incentive programs and rewards, the LTV Widget allows you to see the LTV of your customers on a time scale, which breaks down customers into the following Audience Segments:
This widget empowers you to:
Helping you retain and grow your current customers, the Churn widget will show you your Churn Rate for the Next 30 Days and create new Audience Segments for you:
Churn is calculated based on customer inactivity with your marketing and content within a month window.
The training data for the Churn model comprises various features that can be categorized into four main groups:
So, if you are inactive for most of the month say 27 days, you are high churn. If you are inactive for 5 days, you are low churn.
This widget automatically creates low, medium, and high churn audience segments, which means that you can then target those audiences with campaigns, or get further insights on that audiences. I’d likely not do anything with Low Churn and Medium Churn audiences. And focus on retaining high churn probably segments.
The Activity Feed widget includes events for all account activity over the date range, allowing you to quickly and easily assess the status of the events taking place within their account. You can search for and filter down specific activities within the activity feed.
This widget displays real-time status updates for activities within the account.
With the Onboarding Manager widget, you can quickly and easily stay organized and informed during onboarding with a comprehensive plan featuring tasks, milestones, blockers, resources and contacts.