Widget Dictionary

Campaigns at a Glance

The Campaigns at a glance widget allows you to easily and quickly assess performance for the campaigns you select. This widget can display up to five metrics that showcase performance the selected campaigns.

Prospect: Top Offer

The Prospect: Top Offers widget shows the total Opens and Clicks per offer on the prospect campaign.

This widget displays the offers with the most clicks and opens.

Prospect: Top Creative

The Prospect: Top Creative widget renders the creative and amount of clicks on each for the lifetime of the prospect campaign.

This widget displays the creatives with the most clicks and opens.

Prospect: Subject Lines

The Prospect: Top Subject Lines provides a list of Top Subject line copies and the number of clicks associated with that Subject Line.

This widget displays the subject lines with the most opens or the most clicks.

Customer: Broadcast Campaigns

The Customer: Broadcast Campaigns widget allows you to quickly and easily assess the campaign performance of your recent campaigns.

This widget displays open and click data for the five most recent broadcast campaigns.

Programmatic: Objectives

The Programmatic: Objectives widget shows a single campaign’s objective and performance against that objective by day and cumulative.

This widget displays overall and day-by-day performance against the objective for the campaign selected.

Programmatic: Budget

The Programmatic: Budget widget helps to trade and allows you to monitor your clients' spend for specific campaigns.

This widget displays budget, spend, and pacing data for the campaign selected.

Programmatic: Geographic

The Programmatic: Geographic widget displays the top ten US States with the most impressions, clicks, or conversions for the campaign selected.

Prospect: Incremental Lift

The Prospect: Incremental Lift widget shows how much your click rate has improved over a selected date range.

This widget displays performance against goals for the incremental activities that are being tracked.

Customer: Purchase Trends

The Customer: Purchase Trends widget displays purchases, revenue, and average order value.

News Feed

With the News Feed widget, you can quickly and easily access relevant articles and information that can help you make informed marketing and business decisions.

This is a live feed and does not consider the date range of the entire dashboard

Audiences at a Glance

The Audiences at a Glance widget allows the user to add segments.

This widget displays growth data for the selected audiences and lets you select which segments you would like to view in the widget.

LTV

Helping you target customers with appropriate incentive programs and rewards, the LTV Widget allows you to see the LTV of your customers on a time scale, which breaks down customers into the following Audience Segments:

• Low Spend

• Moderate Spend

• Average Spend

• High Spend

• Premium Spend

This widget empowers you to:

• segment your customers based on their value to your business

• identify your high-value customers and personalize their experience with targeted marketing campaigns

• nurture your low-value customers and turn them into loyal brand advocates with tailored incentives.

Churn

Helping you retain and grow your current customers, the Churn widget will show you your Churn Rate for the Next 30 Days and create new Audience Segments for you:

• Low Churn Risk

• High Churn Risk

• Churned

Activity Feed

The Activity Feed widget includes events for all account activity over the date range, allowing you to quickly and easily assess the status of the events taking place within their account. You can search for and filter down specific activities within the activity feed.

This widget displays real-time status updates for activities within the account.

Onboarding Manager

With the Onboarding Manager widget, you can quickly and easily stay organized and informed during onboarding with a comprehensive plan featuring tasks, milestones, blockers, resources and contacts.