Website - In Page Campaigns
With a focus on AI-recommended content, Website-In Page campaigns enable you to configure placements, request recommendations filtered on resource attributes, and render the resources returned by Zeta AI. ZMP’s Website-In Page campaigns allow you to combine rule and model-based recommendations for your onsite campaigns. This added ability will help simplify the implementation of business rules for your creative placements.
These recommendations can be for products, articles, banners, or any content and are personalized on a 1:1 level for the person browsing the client’s website. Recommendations are powered by Zeta's powerful AI, which works to understand what types of products or content people are engaging with and for how long, in order to determine what else they may be interested in.
Reach out to Support for getting Rule-Based Decisioning enabled in order to get access to Website In-Page Campaigns.
From the menu on the left, navigate to Campaigns > Website-In Page. Click on New Campaign.
Name your Campaign and click on Next.
You can define the different sets of rules across the different sets of placements using:
Transient Attributes are attributes whose value is not stored in ZMP and can be passed in real-time at the time of requesting the recommendations. These can be some sensitive information of a customer or a dynamic value. Transient attributes can be created using APIs.
You have full flexibility to use your own combination of properties. (Play around with the branching as possible in case of Audience Explorer)
The Placements tab allows you to define the different sections of the campaign page.
1. In the Placements tab, enter a Name and Description for your campaign.
2. Next, manually define the container tags on your website, enter them in the Container field or simply click on the Find Container button to visually select from the available container tags.
3. In the Display Options section, add the page(s) where you want to show or not show the placement content.
You can choose to Include all sub pages from URL by toggling it on.
Once added, the green dot beside the URL shows that the page is included while a grey dot suggests that it won’t display the content.
Click on the collapse icon against the Display Options to view a summary of the pages added.
4. In the Rules section, add a rule (already defined from the Rules tab) and play around with its content and template.
In Content Strategy, User Interest is based on your past history and content you’ve earlier shown interest in, Alternative shows alternatives to the content you have, and Matching shows you content similar to yours.
In the Template Layout section, you can change the default design directly from the HTML or CSS snippets. You can also view the Template Library to explore more design options.
From the Integration Options dropdown, Replace Default Content will replace the website content with yours, Append Default Content will display your content after what is already present, and Prepend Default Content will show your content before the existing one.
Green ticks against the Select a Rule, Content Strategy, and Template Layout suggest that you have successfully defined the rule. Click on Add.
You can again click on + Select Rule to add more rules by defining them from the Rules tab.
Rules are cascading in nature. When multiple rules are added, if Rule #1 does not satisfy, it will test for the next available rule. You can drag-drop rules to change their priorities.
You can duplicate a rule.
You can click on the dot next to a rule in order to deactivate or activate it.
5. In the Default Content section, you can select a fallback option for when any of the rules are not satisfied. Under this condition, this preset will be shown.
6. Click on Save to activate the campaign.
Use via API Only
If you toggle the Use via API only on, you will be able to get recommendations via API without the need of implementing P13N tags. The API can be accessed using the placement name.
When this option is toggled on, there will be no requirement of Container and Template Layout.