With the rapid technology advancements, there arises a need to align all our employees with the ever-changing work environment. One of the best ways that we’ve chosen to enhance the required skills and knowledge of our people to seamlessly operate the Zeta Marketing Platform is through training. We aim to expose our people to consistent training of the ZMP through a set of training videos we’ve curated with much care. Have a look at this page which provides links to and descriptions of all our available ZMP Training Videos.

Knowledge Base Training Videos

Name (Video Link)

Description

Duration (min:sec)

Navigating the ZMP Knowledge Base

  • Provides an overview of how to navigate the ZMP Knowledge Base

2:37

Unified Dashboard Training Videos

Name (Video Link)

Description

Duration (min:sec)

Navigation

  • Details how to navigate to and back to the new Dashboard.

0:35

Data States

  • Details the three different data states that a widget can be in on the new Dashboard.

1:23

Widget Gallery

  • Details how to add and remove widgets using the new Widget Gallery in the Dashboard.

1:13

Date Selection

  • Details how to change the dynamic or fixed date range in the Dashboard.

0:51

Anatomy of a Widget

  • Details the new features within each of the widgets in the Dashboard.

2:38

Campaign Training Videos

Name (Video Link)

Description

Duration (min:sec)

Subject Line Optimization

  • Provides an overview of Subject Line Optimization in ZMP Campaign Creation

2:42

Data Training Videos

Name (Video Link)

Description

Duration (min:sec)

Data Conductor Overview

  • Provides an overview of Data Conductor

2:22

New Audience Explorer Training Videos

Name (Video Link)

Description

Duration (min:sec)

Audience Explorer: Acquisition View

  • Details the New view of the Audience Explorer for Acquisition Customers

1:09

Audience Explorer: CRM View

  • Details the New view of the Audience Explorer for CRM Customers

1:37

Audience Explorer: Combined View

  • Details the New combined view of the Audience Explorer that have both the prospect and customer view within the UI

2:29

Report Builder Training Videos

Name (Video Link)

Description

Duration (min:sec)

Report Builder: Navigation

  • How to navigate to the Report Builder in ZMP.

0:47

Report Builder: Overview

  • Reports list

  • What does each column contain?

  • How to edit and delete reports

  • How to edit report name and description

  • How to export reports

  • How to search for specific report

  • How to build a new report

1:41

Report Builder: Date Ranges

  • How to select a report date range in the Report Builder.

    • Dynamic Date Range: a dynamic range that changes depending on the day it’s used

    • Fixed Date Range: specific Start and End Date

1:11

Report Builder: Dimensions & Metrics

  • What are dimensions?

  • What dimension should you choose for Email campaigns?

  • What are metrics?

  • What metrics should you choose for Email campaigns?

2:43

Report Builder: Display Totals

  • How to display data totals in the Report Builder.

:21

Report Builder: Filtering for Segments

  • How to add filters to dimension and metric selections.

1:21

Report Builder: Data Visualization Tools

  • What data visualization tools are available in the Report Builder?

    • Table View

    • Line Chart

    • Bar Chart

3:39

Report Builder: Saving Reports

  • How to save a report in the Report Builder.

0:45

Report Builder: Duplicating & Renaming Reports

  • How to duplicate a report in the Report Builder.

  • How to rename a report in the Report Builder.

1:31

Report Builder: Exporting Reports

  • How to export reports in the Report Builder via Email or Amazon S3.

1:48

Report Builder: Automating Reports

  • How to automate the regular delivery of a report in the Report Builder.

2:16