Skip to main content
Skip table of contents


While seed lists have forever been known to test emails before everyone out there gets it, we allow you to use a seed list for verifying the campaign content at its launch time before the rest of your intended audience receives the campaign. You can add in internal users, key stakeholders, external agencies, test email accounts, and many more to your seed lists. Here's how you can create and maintain multiple seed lists on the ZMP:

1. From the Settings tab on the left, select Seeds.

2. Click on Create Seed List and add a name and description to it.

3. Click on Click here to add recipients. Toggle between the appropriate tabs to Add Manually or Copy & Paste Emails of seed list recipients.

4. Once a seed list is created, it can be added to a campaign later. Multiple seed lists can be added to a campaign.

Dynamic Elements

For content with dynamic elements, ZMP will use any information stored in the seed list member's profile. If no relevant properties exist, defaults from your dynamic logic will be used instead. Another handy way to detect a seed list user in your dynamic logic is by using the hidden property is_seed_user. For example,

{% if is_seed_user %} For Seed's Eyes Only: {% endif %}

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.