“A great push notification is three things: timely, personal, and actionable.” - Noah Weiss
While getting users to engage and re-engage with mobile apps had been a perturbing challenge for marketers across all spheres, push notifications have made way to help them reach customers and leads in the fastest and most efficient manner. Besides helping communicate with your audience, push notifications can also help you to attract more customers at certain touchpoints by allowing you to send real-time updates and reminders that get your audience to regularly engage with your brand even if they’re not aware of it. Being a non-intrusive way of providing timely messages and relevant information, push notifications are the way ahead for most of us. With Zeta, you now have a multitude of options for push notification solutions to choose from:
Deliver and report on mobile push messages
Send push notifications to Android or iOS through the familiar interface of building Broadcast Campaigns or Experience Builder
Retrieve push notification events and track your campaign’s performance through Report Builder
Create Push Notifications
1. From the menu on the left, navigate to Campaigns > Broadcast from the menu on the left. Click on New Campaign.
2. Under the Content & Audience tab for the new campaign created, select the Push subtab.
Add in the Notification title and the Message to be sent out
You can configure the notification differently for Android and iOS devices
Upload an icon image, clicking on which will show you the preview of the notification on both Android and iOS devices
3. Select the audience you’d want to send out the push notification to, and click on Activate Campaign.