“If opportunity doesn't knock, build a door.” - Milton Berle
There are two things every business needs to excel in the marketplace. First, they must find the right products to sell, and second, they must offer them to the right customers. To help businesses scout and pounce on unmet market demands, Zeta has an Opportunity Explorer to deliver custom market data.
The Opportunity Explorer helps uncover impactful marketing opportunities by providing market and customer-level insights including competitive landscape, vertical and brand-related opportunities, consumer behavior, marketing reach, and more. The ZMP Opportunities dashboard further provides real-time market and customer-level insights into the current marketplace. The insights gained from the Opportunity Explorer can be used to inform effective acquisition strategies.