This page is intended to help you integrate your data into the Zeta Marketing Platform with Marketo. The information is intended to help in prospecting new or existing clients with detail on how to integrate with the vendor.
What does the Zeta Integration for Marketo do?
This pre-built outbound API connector to Marketo allows for the creation and syndication of customers from the Zeta Marketing Platform to Marketo. Marketers in the ZMP can use the decisioning of Experiences to decide when the creation of a new customer in Marketo is necessary and what to syndicate.
Set up your Marketo access token: Authentication - Marketo Developers
Plan your data flow
Understand in what scenarios a customer should be created
Determine what data needs to be stored per customer
Think through what additional data should be assigned at the point of contact; i.e. source of data, purpose of data, etc.
Assign Marketo Access Token
Create an overall Connection for Marketo using your access token: Connections
Create your Custom Channel
Utilize the default Channel Manager template to create your custom channel.
Create your Campaign Inputs
Create form fields for the additional data that should be assigned at the point of contact; i.e. source of data, purpose of data, campaign IDs, etc.
Map your data to the request
Utilize the JSON template to determine how the request should be populated. Use
Save Your Channel
Name your channel, so that your marketing team knows which channel to use. Note you can save multiple Marketo Channels for different endpoints.
User Your Channel
When setting up an Experience or a Broadcast Campaign (depending on the trigger), select the new channel from the dropdown and fill out the necessary fields..
For any questions or issues related to your integration please reach out to DL-Zeta-External-Integrations@zetaglobal.com.