As the times have changed, getting traffic to a website is no longer the end goal for marketers now. Instead, the main focus for most is to convert the traffic of visitors. The conversion may be in form of them buying the product/service, or just dropping off their email address. Also referred to as an exit popup, website overlays have proven to be super effective pretty much everywhere, and all for the correct reasons!
The Zeta Marketing Platform allows you to use overlays on your website to collect email sign-ups and other info for your marketing programs.
The prerequisite is a website integration using p13n.js, along with some additional initial configuration before setting up your first overlay. Please reach out to your account team to kick off the setup process.
For more information on how to set up and use a lightbox or embedded form, navigate to the relevant page listed below: