“Things grow stronger when you integrate.” -Daniel Wilson
As much as we would like to be able to complete all our work using a single application, doing so is near to impossible. While there are applications that specialize in assisting with specific needs, rather than relying on a single application, we inevitably end up relying on many to complete multiple tasks faster. To that end, application integration allows applications to communicate with each other, enabling business and work processes to be done more effectively and efficiently.
For brands with more than one account on a third-party ad network (Facebook, Google Ads, Yahoo DSP), on , you will be able to configure multi-account connections for each partner connector on the Connections page. When you’re ready to export, there’s a new account selection step that will determine the audiences that populate in the destination for you to select.
While integration definitely lets you do more, let’s look at the added functionalities that come to light when ZMP comes together with: