“It’s not the answer that enlightens, but the question.” - Eugene Jonesco

With the aim to respond to your needs more quickly and appropriately, we have jotted down the most frequently asked questions about Zeta Analytics.



[Report Builder] How long is my data stored in ZMP for me to be able to view it in Report Builder?

It depends on the Report Type. For example, we do not have any plans to remove data for Customer Marketing, Prospect Marketing, Website - In Page, or Customer Data Management Report Types. Programmatic data retention policies are set based on the data types. For example, aggregated data is kept for 3 years and hourly data is stored for 60 days.

[Report Builder] Can you explain the data availability and refresh rates in Report Builder?

Zeta uses both Real-Time and Batch processes where the Real-Time process provides near real time (hourly) analytic feed and the Batch process provides (re)computation of stable analytic feed at the end of the day. These processes allow us to deduplicate campaign data each day to ensure accuracy and reconcile irregularities.

Some email data are available in real-time while the rest is available via a batch process. Metrics and dimensions that use the batch process will show N/A until the process is complete. More details on the batch process are as follows:

Consider the dimension Campaign Send Date & Time as X,

For ~(X + 6) hours, we show real-time stats for the following metrics and dimensions:

Dimensions: Account Name, Campaign Name, Campaign ID, Version Campaign ID, Version Campaign Name, Creative Name, Campaign Occurrence Index, Version Campaign Occurrence Index, Send Date, Send Hour, Send Month, Send Year, and Send Quarter.

Metrics: Sent, Delivered, Opens, Total Opens, Clicks, Total Clicks, Soft Bounced, and Unsubscribes.

For all other metrics and dimensions the batch processing works the following way.

Data of X - X-1 days will get processed every ~4 hours.

Data of X-2- X-7 days will get processed every ~8 hours.

Data of X-8 - X-33 days will get processed every 2 days once.

Programmatic data for the previous day is considered stable at 6pm EST on any given day. As such, data from 8/31 would not be considered accurate until 6pm EST on 9/1. An artifact of this process is that yesterday's Impressions, Clicks, Spend, etc., may appear to drop after 6pm EST. The size of this drop will vary from day to day, and campaign to campaign. This change in numbers is an expected behavior of Zeta DSP.
Please note that this process of ongoing reconciliation is also done over a rolling 30 days, so small fluctuations in the data may occur even after the data is considered stable. The fluctuations are not expected to exceed a 1-3% change in either direction.

Causes for the irregularities in data we receive include:

Zeta DSP won the ad, and then the ad didn't completely deliver due to slow ad loading on the user's end.

User moved off the page where the ad was delivered before any pixels could fire.

Changes in the data supplied to us by advertisers and publishers due to their own data deduplication process.

[Report Builder] Is there a limit to the number of recipients for a report export in the Report Builder?

Yes, the limit is 100.

[Report Builder] If we send an automated report from ZMP to someone without a login, can they still access it?

When an Automated report runs, it will send an email with a link to download the report. The link to download (or csv attachment) the report can be accessed by anyone who gets the email and doesn’t need to have access to ZMP. The report will be compressed as a .zip file and will need to be extracted in order to be viewed.

[Report Builder] What time zone is my data in?

All data is captured in UTC (00:00) and converted the the time zone set for the account. For attribution lookback windows or a campaign that has hard start and end dates, time zone differences would have minor impact on reporting.

For example, if a conversion came in at 3am UTC then switching the account time zone from UTC to ETC would show that conversion coming in at 10pm EST the day prior.

[Metrics & Dimensions Dictionary] Theres a metric or dimension listed here that I don't see in ZMP. How can I get access to it?

Reach out to your Zeta Account team. They can help navigate the steps to get access or explain why it isn’t showing up in the ZMP for you.

[Opportunity Window] What happens to the Opportunity Window insights if an user exists in 3 out of the 4 selected segments?

Duplicate users will be removed before the selected segments are analyzed as a whole.

[Opportunity Window] Where will the Opportunity Window be next in ZMP?

Great question! The Opportunity Window will be released to additional pages in ZMP over the coming months. Additionally, you can expect the Opportunity Window to be available in other Zeta platforms as well.

[Opportunity Window] What segments and lists work in the Opportunity Window?

Prospect List and Customer List are not supported because they are just static list of users (mostly email_md5s) uploaded to the platform. They are not matched against Data Cloud data in order to fetch the demographic details.

Successful Lookalike and Matched Lists segment types are supported as they are matched against Data Cloud data and have demographic information on those segments.

All Prospect Segments are supported as they always include a Prospect filter

Customer Segments are supported only when a Prospect filter is included, otherwise not.

[Attribution Insights] How can I begin using the Attribution Insights tool?

A great place to start is with your Zeta Account team or Zeta Support! They are experts in our products, marketing solutions, and can help facilitate the setup of your data in our attribution system.

Click here to access the Zeta Marketing Platform Service Desk.

[Attribution Insights] What channels are available for analysis in Attribution Insights?

Currently, Attribution Insights supports Customer Marketing Email, Customer Marketing SMS, and Programmatic data. We are building out new channel and data integrations that will be released later this year.

[Attribution Insights] Do I need to be using all channels to use this tool?

No. The Attribution tool will only surface data for the channels and sub-channels you are already utilizing.

[Attribution Insights] Does I need any specific tags implemented on my site in order to generate this in-depth attribution analysis?

While site tags will enhance the insights ZMP can deliver, they are not necessary for the new Attribution tool at this time. We are working to include website activity in the top customer experiences and setting up Zeta tags on your website will be essential to viewing that data in Attribution Insights.

[Attribution Insights] Is there a true-up window based on the data cloud/id graph constantly updating?

The daily feedback data standardization process uses the latest snapshot of the ID Graph available at that time. We don't update past data when the ID Graph changes.

[Zeta Insights] Are there any known discrepancies between ZMP Reports and Zeta Insights?

ZMP reporting does not include any seed recipients or proof sends in its reporting.