In today’s data-driven environment, Dashboards are generating a lot of buzz. With hundreds of factors impacting your overall performance, a Dashboard summarizes all relevant events with easy-to-understand data visuals. In the same vein, Zeta’s Dashboard provides real-time results by aggregating and extracting value from all the data you collect, otherwise known as your KPIs.
The ZMP Dashboard will simplify your data into more manageable chunks of visual information that allows you to see what you are doing right and where you need to improve. Showcasing an entirely new level of transparency and insights in a visual, customizable, and sophisticated view, our new Dashboard has a lot within that will help you reach your business goals. ZMP’s Dashboard aims to give you all access to relevant data in one place, regardless of whether you are in the Customer Marketing or Prospect Marketing business.
Using the Dashboard
With the Dashboard, you now have the ability to select only the widgets that are relevant for you to be displayed in a manner that would help you work more efficiently. This enables you to have a deeper understanding of performance, discover valuable learnings, and save time analyzing all the data in one consistent and friendly UI.
Ultimately, the Dashboard is made for you to focus on key performance indicators, both positive and negative, and make subsequent data-driven decisions.
When you sign in to your ZMP account, the Dashboard will appear as the first screen you see.
If you are in another area in ZMP, you can choose Dashboard on the top of the left-hand nav or choose the Zeta logo on the top left-hand corner of the screen to navigate back to the dashboard.
Date Selection Functionality
The ZMP Dashboard offers a date selection tool in the upper right-hand corner. The default date selection is always the dynamic date range; last 30 days. Clicking on the last 30 days will allow you to see the other Dynamic and Fixed Date options that you can apply to your dashboard.
The Dynamic Date ranges available are:
Last 7 Days
Last 30 Days
Last 60 Days
Last 90 Days
Alternatively, if you click on Select Date Range; this will give you the option to choose a fixed start and end date.
Depending on your Zeta Solution, by default, you may see both the Customer and Prospect widgets or just one or the other.
To change the widgets that appear on the dashboard, click on the action menu on the top right corner of the Dashboard and select Edit Layout. This will allow you to select and deselect which widgets appear on your Dashboard.
On each widget, you will also see the action menu in the upper right-hand corner. Depending on the widget, selecting this menu will allow you to customize or remove the widget individually from your view.
In order to surface the data that is most important to you and be able to make quick observations and informed optimizations, you can further rearrange and resize the widgets' placements and sizes across the dashboard by dragging them onto the desired position and reforming them into your desired size.
All widgets can be removed from the view. A grey Add Widget button will appear if you want to re-add the widget.
Let’s quickly have a look at what else each of the widgets includes:
The title of the widget tells you what type of email data you are reviewing, either Prospect or Customer, and the specific data the widget provides.
For example, the Customer: Segments at a glance widget shows segment performance for customer email engagements. ard was set to.
The reporting descriptions of the widgets dynamically highlight important and specific performance during the date range you have selected for your dashboard.
For example, the reporting description in the Prospect: Top Offers widget will report on the number of active offers associated with the account and the number of opens or clicks for all offers during the date range selected for your dashboard.
Within the dashboard, each widget can be in one of three states: Empty, No Data, and Data, depending on the entity it is reporting on and the amount of data available.
For example, before launching a prospect campaign, the Prospect: Campaigns at a glance widget would present in the Empty state. At the same time, segments have been uploaded, the Customer: Segments at a glance widget would present in the Data state.
Let’s find out what each of these states means:
The Empty state will show no data in the Dashboard.
For example, if you just signed on with Zeta and no campaigns or segments have been created yet, there would not be any campaign or segment performance data to show.
No Data State
The No Data State will appear when there is not enough performance data to populate the widget.
For instance, if it has only been a few minutes after a campaign has been sent. This is not a cause for concern and the Zeta Support team is ready to help if needed.
The Data State will show all available performance data within the selected widgets.
In this state, you will be able to see key performance indicators for prospect and customer email widgets.
Call to Action
A call-to-action or CTA is an action that you can take to optimize or learn more about the performance being reported on in the widget. Depending on the data and data state of the widget, the CTAs will vary.
For example, if the Customer: Recent Broadcast Campaigns widget is in an empty state, the CTA will prompt the user to create a campaign. However, when the Customer: Recent Broadcast Campaigns widget is in the no-data state, the CTA will prompt the user to explore their campaigns on the Broadcast campaigns page. Finally, when the Customer: Recent Broadcast Campaigns widget is in the data state, the CTA will prompt the user to view more details in the Report Builder which will take the user to the Report Builder and load a pre-built performance report for that campaign that covers the exact same date range the dashboard was set to.
More about the Widgets
The Dashboard currently includes the following widgets:
Prospect: Campaigns at a Glance
The Prospect: Campaigns at a glance widget includes data for all Prospect Marketing campaigns to easily and quickly assess campaign performance.
Prospect: Top Offers
The Prospect: Top Offers widget shows the total Opens and Clicks per offer on the prospect campaign.
Prospect: Top Creative
The Prospect: Top Creative widget renders the creative and amount of clicks on each for the lifetime of the prospect campaign.
Prospect: Top Subject Lines
The Prospect: Top Subject Lines provides a list of Top Subject line copies and the number of clicks associated with that Subject Line.
This widget allows you to adjust your view between opens and clicks.
Prospect: Incremental Lift
The Prospect: Incremental Lift widget shows how much your click rate has improved over a selected date range.
Customer: Campaigns at a Glance
The Customer: Campaigns At A Glance widget includes data for all Customer Marketing metrics to allow you to easily and quickly assess their campaign performance.
Customer: Recent Broadcast Campaigns
The Customer: Recent Broadcast Campaigns widget allows you to quickly and easily assess the campaign performance of your recent campaigns.
Audiences at a Glance
The Audiences at a Glance widget allows the user to add segments.
This widget lets you select which segments you would like to view in the widget.
The Activity Feed widget includes events for all account activity over the date range, allowing you to quickly and easily assess the status of the events taking place within their account.
Programmatic: Campaigns at a Glance
The Programmatic: Campaigns at a glance widget includes Programmatic metrics for you to track, further allowing you to select the campaign(s) to analyze.
The Programmatic: Objectives widget shows a single campaign’s objective and performance against that objective by day and cumulative.
The Programmatic: Budget widget helps to trade and allows you to monitor your clients' spend for specific campaigns.
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