CustomerPulse PII (Personally Identifiable Information) is a tool within the Opportunity Explorer data visualization and insights portal, that enriches your first-party data with Zeta’s proprietary insights to identify new customers and maximize revenue opportunities.

CustomerPulse (PII) provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand as well as competitor brands​. By knowing who your customers are and having a pulse on their preferences and activities, you can successfully retain and grow your existing base and reach new customers who are most likely to engage with you.

Pulses are opportunity-driven audience segments generated as Action Cards within the Opportunity Explorer interface​.

With CustomerPulse (PII), you can translate knowledge into action by defining as many segments your agreement permits to compare and explore acquisition, growth, retention, and reactivation opportunities. Simply put, CustomerPulse allows clients to understand their subscribers at a segment level and immediately take action on insights from those segments.

The segments can be static, dynamic, or based on CRM properties (High LTV vs Low LTV and Current vs lapsed customers). At once, you can visualize only 4 segments, no matter how many you’ve defined.

From the Opportunities page, navigate to the CustomerPulse tab under Customer insights.

Once you’ve created an audience segment, contact your account team to add the segment(s) to CustomerPulse.

Zeta’s Customer Index is derived from deterministic real-time behavioral signals from our audiences. The index is based on our baseline distribution of the analyzed visitors across categories. Those categories with higher interest levels indicate a larger proportion of the analyzed consumers than we see on average.

You can select your desired segment(s) to deep dive into their coverage, demographics, content consumption, transactions, visitation, and financial & household use cases, leveraging the Data Cloud's online, transactional, location, financial, and household datasets.​ You can also compare two or more segments based on the same parameters.

The Reachability section also gives you a sneak peek into the CTV and social segments allowing you to explore the CTV Usage Indexing.

TV to Digital Native Solution

This is the native version of the TV to Digital report​ that illustrates Zeta’s ability to identify Linear TV ad-exposed audiences, compare to prospect audiences, engage across addressable channels, and provide always-on intelligence. Zeta’s omnichannel capability helps transform non-addressable into addressable and measurable channels.

For example, in a pharmaceutical company, the Ad-Exposed group is the households that were exposed to the particular pharma company’s ad campaign on linear TV while the groups of prospect audiences can consist of people that are diabetic or are looking for weight loss.

Scroll down to see how you can reach out to each of those individuals and transform their linear TV that is non-addressable channels into addressable channels.

You can also see how much of the data, for each of those audiences, we were able to match specifically within CTV. They might want to take that audience they already targeted, reach some addressable channels, or if they don’t want to spend in linear TV, they can just find the CTV and Zeta’s addressable channels that the prospect audiences are watching.

Scroll down further to see insights of what you're missing out on when you're just interacting with linear TV.

Across the content being consumed, you're going to see a lot more relevant taxonomies of the audiences. Significantly, the prospect audiences have different types of healthcare concerns, whereas the linear ones do not get an as refined view. Linear viewers are very heavy CTV viewers as well.

TV to Digital Dashboard

The TV to Digital dashboard highlights a case study through which you can find the people within a particular household, match them to the Zeta identity graph, and then transform non-addressable channels into addressable ones and then reach them across an omnichannel approach.

  • Additionally, we can also enrich the data with Zeta’s end-market signals.

Scroll down to see a Venn diagram that shows the overlap of users who were exposed to an ad and have in-market signals that we can then retarget across Zeta’s addressable channels with more refined messaging.

This allows brands to retarget ad-exposed audiences that are addressable within our channels and have exhibited in-market signals. It can help reduce media waste on the people that they're reaching but don't need to, and it can provide an incremental reach to the people who have in-market signals.

Scroll down further to see Zeta’s analysis of the ad-exposed audience which is much different from the in-market audiences. The differences may be in terms of:

  • Age Index

  • Income Index

  • Ethnicity Breakdown

CustomerPulse Customization

CustomerPulse customization allows you to customize your views including automatically removing outliers and you can also select the customer match percentile thresholds​. Additionally, you can display indexing vs customer ratio​.

This feature is only available for segments that were run after Feb 1, 2023​.