CustomerPulse PII (Personally Identifiable Information) is a tool within the Opportunity Explorer data visualization and insights portal, that enriches your first-party data with Zeta’s proprietary insights to identify new customers and maximize revenue opportunities.
CustomerPulse (PII) provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand as well as competitor brands. By knowing who your customers are and having a pulse on their preferences and activities, you can successfully retain and grow your existing base and reach new customers who are most likely to engage with you.
Pulses are opportunity-driven audience segments generated as Action Cards within the Opportunity Explorer interface.
With CustomerPulse (PII), you can translate knowledge into action by defining as many segments your agreement permits to compare and explore acquisition, growth, retention, and reactivation opportunities. Simply put, CustomerPulse allows clients to understand their subscribers at a segment level and immediately take action on insights from those segments.
The segments can be static, dynamic, or based on CRM properties (High LTV vs Low LTV and Current vs lapsed customers). At once, you can visualize only 4 segments, no matter how many you’ve defined.
From the Opportunities page, navigate to the CustomerPulse tab under Customer insights.
Once you’ve created an audience segment, contact your account team to add the segment(s) to CustomerPulse.
Zeta’s Customer Index is derived from deterministic real-time behavioral signals from our audiences. The index is based on our baseline distribution of the analyzed visitors across categories. Those categories with higher interest levels indicate a larger proportion of the analyzed consumers than we see on average.
You can select your desired segment(s) to deep dive into their coverage, demographics, content consumption, transactions, visitation, and financial & household use cases, leveraging the Data Cloud's online, transactional, location, financial, and household datasets. You can also compare two or more segments based on the same parameters.
The Reachability section also gives you a sneak peek into the CTV and social segments allowing you to explore the CTV Usage Indexing.