“Content is the reason search began!” -Anonymous
In the age when marketing is going all-digital, Content is the last thing you’d set and forget. As we’re getting smarter about how we strategize, research, create, and publish, the effectiveness of Content is getting better as it builds the essence of branding. With more access to customer data and a better understanding of their preferences, marketers might always be fine-tuning their approach to Content marketing. As a result of it all, Content marketing is not some type of marketing experiment anymore, rather a proven strategy that literally works for any brand.
If you’re looking for what’s in, what’s working, and what’s next, this section of the ZMP Knowledge Base will provide details on everything about Content.