Contact-Level Activation

Even in an era where customization is near about everything, most platforms can handle segmentation and activation only at a user level. For instance, if John Doe has two emails: Gmail and Yahoo, and he selects either of his emails for sending the campaign or experience to; the platform will ultimately treat John as a user and send the campaign to both his emails. The Zeta Marketing Platform, however, takes customization to another level. Helping you choose the contact over people, ZMP supports user+contact value as effectively separate records for syndication and sending. Enabling ZMP’s specific contact-level segmentation and activation, John can directly select his preference (Gmail or Yahoo), thus only returning the selected email address and not the user’s address as a whole.

Reach out to Support for getting this feature enabled for your ZMP instance.

Campaigns

In order to choose a specific email address or contact value of the user that the campaign should be sent out to, within the Campaign Settings page, turn on the toggle for Set preferred contact type.

You can set the preferred contact type within the settings, or use a contact level segment, or select contacts across preferences.

Within the Content & Audience tab, you can also include contact-level segments/lists:

While the logo specifies the type of the contacts being included, it is recommended to not mix the types in order to avoid cross-referencing.

You can also set custom contact-level properties for your contacts using the contact_properties object within the existing “contacts” object in your api or jsonl customer files to associate additional data to your contacts. Please reach out to your Zeta Account Team if you need support.

Audience Explorer

Within the Audience Explorer, choose contact-level preferences to build your desired segment/list:

The available contact properties to choose from, are:

Contact Value	The actual contact or individual
Contact Type	The kind of contact such as, email or phone
Status	The current status of the contact such as, active, inactive, or new “New" status means the contact has not been messaged
Contact Preference	The preference(s) for the contact value Default is "Standard" but others can be configured within settings
Contact Inactivity Reason	Applicable to inactive status contacts and will show the reason for their inactivity such as, bounce or unsubscribed
Last Clicked	Tracks the last or most recent time when the contact was clicked on This is tracked at at a user level
Last Opened	Tracks the last or most recent time when the contact was opened This is tracked at at a user level
Last Sent	Tracks the last or most recent time when the contact was sent This is tracked at at a user level
Last Purchased	Tracks the last or most recent time when the contact purchased This is tracked at at a user level
Domain	Applicable to email contact_type only, and will be the domain of the contact_value This is automatically registered when the contact is updated or imported
Created at	The time when the specific contact was originally created in ZMP
Updated at	The time when the specific contact was last updated in ZMP
Last Inactivity updated at	Applicable for inactive contacts and will be the date of their inactivity being set such as, the date they unsubscribed
Contact Limit	Contact-level limits set up such as, setting a limit for 1 email a day

Uploads

Even for uploading a segment/list, you can activate contact-level uploads by turning on the toggle for Only include uploaded contacts.