The Campaign Performance Report allows users to easily filter and view campaigns by some limited dimensions to allow for quick analysis and validation. The default report displays a number of metrics by the campaign.
You can view the campaign performance report as a summary across all campaigns to filter your campaigns and see how your campaigns performed.
Prompts vs. In-Report Filters
The Prompt allows a user to select the top-level dataset that the report will report on.
The in-report filters allow for fine-tuning after the report is compiled.
To Re-prompt a report, click on the paper icon (with a question mark on it) and select File > Reprompt.
Filtering based on the day/time that a campaign was sent rather than when the response (open/click/conversion/etc) from the subscriber was logged.
The ability to filter down the campaign by Subject Line
These can be used to filter down campaigns by any existing campaign categorization tags.
Enable in-report filtering by clicking on the filter (funnel) icon in the upper-right corner of the report.
Adding Date to the Report
To add the date, you can right-click on Campaign Name and select Drill > Send Date.
Additionally, you can drag & drop the date to the left of the campaign name, if you'd like to see campaigns by day.
Saving a Report
When closing a report, you will be prompted to save a variant of the report. Reports can be saved in the Shared Folder to allow for easy re-use of filters and slicing for various needs.
You can create multiple saves off of one report for varying reporting use cases.
You can save a new variant of a report, by clicking on the Save icon and selecting File > Save As.
Many of the reports are highly interactive, and right-clicking will display a number of actions that can be taken.
Columns can be easily dragged & dropped for re-ordering.
Clicking on various aspects of the chart may enable some in-report filtering.
Save a variation of the report after you've made the filters you often make to increase operation efficiency.
You can multi-select cells of the table and right-click to be given options around excluding and keeping only certain line items of the report for review.