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[BETA] Unified Connectivity Framework

While data sources are intended to help users and applications connect to and move data to where it needs to be, most platforms keep this connection information hidden and it isn’t even accessible when necessary.

As a first step in providing transparency for data sources and destinations to our users, we provide a full system view of all entities that are bringing in data to the ZMP and carrying out data from the ZMP. Be it data sources and destinations to and from the ZMP through various places within the platform - Integrations, Channel Manager, Connections, Data Flows, Campaigns, and more; or native email/SMS/Push channels, file drops, and ETL data flows; every incoming data flow and outgoing channels will be shown in the form of a butterfly diagram.

This single canvas is where all current and future connectivity resides so that it appears unified and that data flows are easier to manage for you all. Additionally, you can see what kind of data you are bringing in based on Audiences, Events, Resources, and Campaign Data. You can also see where the ZMP data is being sent to i.e. which channels they are using (email, SMS), webhooks, etc. The type of each channel will also be displayed.

Only active inbound and outbound channels are displayed.

Inbound Side

Click on any of the sources to see how that data is coming in and what connection types we are using from that source.

The imported data goes through one of the four bubbles:





What’s shown on the Inbound Side

1. Import mappings:

While creating a mapping under Data Mappings sub-menu item, choose a company name and logo representing your vendor and the mapping will be displayed as shown below.

2. Data Flows

Select the company name and logo representing your vendor in the connection used in the Data Flow.

Click on one of the flows to check out the name of the connection in use.

You can check the established connection of the data flows in 2 ways:

  • Data > Data Flows

  • Settings > Connections

3. APIs

Select the company name and logo representing your source vendor in the API connection as shown below.

Outbound Side

What’s shown on the Outbound Side

1. Native Channels: Email/SMS/Push

2. Third-party ad accounts: Facebook, Yahoo DSP

3. Channel Manager: Webhooks and File Channel

Select the company name and logo representing your vendor in your Channel Manager.

4. Data flows

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