“There is no one-size-fits-all way to build an audience.” - John Stuart Mill
In a year where just about nothing was predictable, the audience actually was. Clear customer behavior trends have emerged over the past several months, even as circumstances have changed. Creating a picture of your audience layered with their individual insights based on where and how they spend their time online has become the new marketing battleground.
ZMP’s Unified Audience Explorer allows for the exploration of first-party CRM customer data alongside the Zeta Data Cloud to create both Prospect and Customer audiences using enrichment from the Zeta Data Cloud. This feature combines the Audience Explorer and Segment/List building workflows into one user interface. The Unified Audience Explorer can also be used independently of the Data Cloud or first-party data if desired.
From the menu on the left, Navigate to Audiences > Segments & Lists. Click on Explore Audience to head on to the Audience Explorer.