Overview

The Zeta Audience Solutions helps you determine the unique traits of Zeta’s expansive and industry-leading people-based audiences, providing insight into the real-time interest and intent of more than 200MM consumers in the US.

Zeta's Audience Solutions provides a list of all the available audiences as well as a count of each one and helps you find the best audiences for your campaign from demographic, behavior, transaction, visitation, financial & household, and Business2Person data.

Demographic Data

These audiences are curated using both data-at-rest and real-time signals exhibited by consumers within the Zeta Data Cloud.

  • To view the Demographic Data key characteristics, select the desired audience.

Behavior Data

These audiences are curated using the online browsing behavior exhibited by consumers within the Zeta Data Cloud.

  • To view the behavioral data key characteristics, click the Behavior Data tab and a desired selected audience. Note: The Search bar may be used to enter specific text.

Learn More

  • To view additional details, click Learn More.

View Example of Cooking & Entertainment Intender Audience

  • View the Intender Audience Interest overview.

Home Interests

  • View the Home Interests categories. The Home Interests and Non-Home Interests will change depending the the vertical of the segment. For example, if we were looking at the Jeep audience, it would show Automotive Interests and Non-Automotive Interests.

Non-Home Interests

  • View the Non-Home Interests categories.

Popular Websites

  • View the Popular Websites lists.

Demographics

  • View the Demographic geographic distribution by zip code and state.

Info: With the zip code distribution, you can export a file that shows how all zip codes index against this audience. Zip codes with a score greater than 0 are considered to be over indexing. Any positive number would indicate a higher number of intender audiences on average. Zip codes with a score less than 0 are considered to be under indexing.

Brand Preferences

  • View the Brand Preferences list showing where audience members spend more and with higher frequency at the retailers.

Transactional Data

  • View the audiences curated using the transactional behavior exhibited by consumers and the key characteristics of the selected audience.

Visitation Data

  • View the key characteristics of the selected audience.

Activate Audience

  • Click Activate Audience to continue to filter and save your selected audience.

Financial & Household Data

  • View the key characteristics of the selected audience.

Business2Person Data

  • View the key characteristics of the selected audience.