The Opportunity Explorer provides insights into valuable information that can support plans to acquire new customers and intender audience. This article provides a list of the Opportunity Explorer reports, details on the insights they provide, and how information on hoe they can help uncover impactful marketing opportunities.
View the Opportunity Explorer Insight Options
Opportunity Explorer Report
Discussion Index (ZDI)
Helps pinpoint trends for products, lines of business and features related to your brand, providing creative direction, campaign penetration measurement and benchmarks against competitors.
Marketers use ZDI to pinpoint trends for products, lines of business and features related to their brand and acquire new customers.
Used to help identify topics at the brand level that resonate with different consumers.
Provides insights to determine budgetary, targeting and other decisions.
Shows marketing opportunities based on evolving interests, demographics, behavioral signals, and brand affinities, including customized competitor overlays.
AudiencePulse - Online Trends
Realize target customers based on signals for category expansion.
Provides a deep dive into behavioral data; audience interests, audience size, and specific industries.
AudiencePulse- Visitation Trends
Provides a deep dive into coverage, acquisition, retention, and growth use cases, leveraging the Data Cloud's online, transactional, location, financial & household datasets.
The Vertical / Brand insight report contains a Zeta analysis of customer segments and provides insights on profile, behavioral, transactional, visitation and financial & household datasets, identifying opportunities to better engage and acquire new Vertical / Brand customers.
Tracks activity on your website in real-time.
Enables rich, personalized targeting across other channels.