The Opportunity Explorer provides insights into valuable information that can support plans to acquire new customers and intender audience. This article provides a list of the Opportunity Explorer reports, details on the insights they provide, and how information on hoe they can help uncover impactful marketing opportunities.

View the Opportunity Explorer Insight Options

Opportunity Explorer Report


Use Case

Discussion Index (ZDI)

  • Market Insights

  • Helps pinpoint trends for products, lines of business and features related to your brand, providing creative direction, campaign penetration measurement and benchmarks against competitors.

  • Marketers use ZDI to pinpoint trends for products, lines of business and features related to their brand and acquire new customers.

  • Used to help identify topics at the brand level that resonate with different consumers.


  • Market Insights

  • Delivers industry- and brand-level analysis including consumer loyalty, physical visits.

  • Retention

  • Provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand as well as competitor brands​.


  • Market Insights

  • Provides insights to determine budgetary, targeting and other decisions.

  • Shows marketing opportunities based on evolving interests, demographics, behavioral signals, and brand affinities, including customized competitor overlays.

  • Used to view real-time visualization of broad-based, geographic, and vertical-level consumer trends based on Zeta proprietary data to identify market opportunities.  

AudiencePulse - Online Trends

  • Market Insights

  • Realize target customers based on signals for category expansion.

  • Provides a deep dive into behavioral data; audience interests, audience size, and specific industries.

  • Upsell/Cross-Sell

  • Compares the sizes of Zeta behavioral audiences in the US.


  • Market Insights

  • Understand online interest and intent against key verticals.

  • Compare daily, weekly and monthly content consumption and visitation trends across audiences to identify growing in-market intenders, conquesting opportunities and strategic DMAs to increase budgets.

AudiencePulse- Visitation Trends

  • Market Insights

  • Compare visitation trends of your brand vs competitors. Find the DMAs that matter.

  • Compares customer visit patterns to physical brand locations in the US.


  • Market Insights

  • View the identity, behavior and interests of random audience members of Zeta Data Cloud.

  • Provides an overview of the identity, behavior and interests of random audience members of Zeta Data Cloud.

Insight Report

  • Customer Insights

  • Identifies opportunities with breakdowns of demographic, behavioral, transactional and location indices.

  • Missed Site Visitors/Prospects

  • Provides actionable insights that can be activated across channels. 


  • Customer Insights

  • Illustrates Zeta’s analysis of Retail customer database. ​​

  • Provides a deep dive into coverage, acquisition, retention, and growth use cases, leveraging the Data Cloud's online, transactional, location, financial & household datasets.

CustomerPulse Digital

  • Customer Insights

  • Utilize digital identities to unlock customer insights, identifying new opportunities for growth and customer acquisition.

  • The Vertical / Brand insight report contains a Zeta analysis of customer segments and provides insights on profile, behavioral, transactional, visitation and financial & household datasets, identifying opportunities to better engage and acquire new Vertical / Brand customers.


  • Customer Insights

  • Maximize your media opportunity by discovering geographies where you are currently under-investing and over-investing.

  • Provides actionable insight on your brand’s geographies that are currently underinvested and overinvested due to emerging growth and risk dynamics.


  • Customer Insights

  • Tracks activity on your website in real-time.

  • Enables rich, personalized targeting across other channels.

  • Missed Transactions

  • Helps identify anonymous consumers and their behavior.