Successful marketers need actionable and timely insights to help acquire, retain and grow their customer base. What differentiates the Opportunity Explorer is that it provides cohesive and actionable view of market and customer insights, leverages the Zeta Data Cloud’s rich real-time signals for analysis including behavioral, transactional, location and credit bureau data, and has the ability to activate people-based solutions in an omni-channel approach.

With the market-level insights, marketers can get a clear view into the competitive landscape, discussion indexes relative to customer vertical and brands, and audience interests and reach without any client data. Market-level insights can be used to best time and inform messaging to prospects against industry trends.

Customer-level insights provide marketers a view into customer level trends and other information after enrichment from the Zeta Data Cloud which houses one of the largest people based identity footprints. The customer-level insights provide in-depth analysis of client data and campaign performance to provide impactful next steps.

Market-level Insights

Market-level insights contain information related to a client’s overall vertical or industry. Market-level insights can be used to best time and inform messaging to prospects against industry trends.

Zeta Discussion Index (ZDI)

  • The ZDI provides content consumption and publishing trends for topics relevant at the vertical and/or brand level. This report enables us to identify products or lines of business relevant to consumers, as well as the creative direction with who to serve and what ads to use. Having visibility into what the current topics trends are within different demographic groups, helps us compare consumption trends across demographic groups and measure campaign performance.


  • CompetitorPulse (formerly known as Competitor Tracker) provides market insights that delivers industry and brand-level transaction patterns across brands. These insights help identify consumer loyalty, shopping behaviors, physical visits, in-market consumers, and competitors. The industry audience and brand level analysis helps marketers identify in-market intenders, conquest prospects from competitors and retain existing customers.

AudiencePulse - Online & Visitation Trends

  • AudiencePulse - Online Trends compares the sizes of Zeta behavioral audiences in the US. This helps marketers stay relevant with the latest online trends by tracking interests over time. Online trends displays content consumption behavior related to a client’s brand.

  • AudiencePulse - Visitation Trends compares customer visit patterns to physical brand locations in the US. Comparing visitation trends of a brand vs its competitors can help find the DMAs that matter. The insights it provides shows how often customers are visiting a client’s brand against competitors over a daily, weekly, or monthly aggregate.

Audience Solutions

  • Audience Solutions provides a view of the whole prospect universe. This universe is organized into 3 types of audiences. These are behavior or intent-based audiences, transaction-based audiences, or location-based audiences. There are more than 700 different behavior-based audiences.
    Not only are these audiences primed and ready for acquisition, but the audiences also imply opportunities for cross -selling and upselling to existing customers.

    Transaction-based audiences use credit card rewards data from over 480 brands.
    And location audiences come from in real-life visits to brick-and-mortar stores and contain more than 700 brands to explore.


  • MarketPulse is a real-time index that predicts consumer sentiment and propensity to spend across key verticals in the United States. MarketPulse provides a visualization of broad-based, geographic, demographics, behavioral signals, brand affinities, and vertical-level consumer trends based on Zeta proprietary data to identify market opportunities and these insights help to determine budgetary, targeting and other decisions. MarketPulse is used to identify key macro and economic trends as well as consumer confidence & spend propensity. Some key indicators in this report include the Economic Activity Score which is a reflection of the economic health of the United States.

Customer-level Insights

Customer-level insights requires 1st party data, but once provided, can give insight into customer level trends and other information after enrichment from our data cloud which houses one of the largest people based identity footprints.

Insight Report

  • The Insight Report identifies opportunities with breakdowns of demographic, behavioral, transactional and location indexes. The Insights Report recommendations include, the audiences to target, the channels to message them in, the type of content we would delivery, and the audience size and reach. This report provides actionable insights by use case that can be immediately activated across channels.


  • LiveMarketer displays a real-time view of a client’s website known and unknown visitors and scores them for their likelihood to convert. LiveMarketer tracks activity on a client’s website and helps identify anonymous consumers and their behavior. It identifies the interests of users for retargeting and LAL (look-a-like) models. Once a pixel is placed on a client’s website, ZMP is able to show them how the LiveMarketer can be used for retargeting and LAL audiences. With a website personalization tag placed on the client’s website, individuals can be targeted with personalized content based on their interests, page visits, and overall likelihood to convert.

Post-Campaign Reporting

  • Post-campaign reporting provides a deep dive analysis into campaign performance metrics and identifies opportunities to improve, expand and extend the client audience. View on-demand analytics and reporting in-flight, and get monthly reviews with your dedicated team to identify targeted areas for optimization.

CustomerPulse PII and Digital

  • CustomerPulse PII (Personally Identifiable Information) is ) is a tool within the Opportunity Explorer that is used to help identify new customers and maximize revenue opportunities. This tool provides a deep dive into coverage, acquisition, retention, and growth use cases, leveraging the Data Cloud's online, transactional, location, financial and household datasets.​ ​​

  • CustomerPulse Digital (Digital Identifiable Information) is a vertical/brand insight report that contains a Zeta analysis of customer segments and provides insights on profile, behavioral, transactional, visitation and financial & household datasets, identifying opportunities to better engage and acquire new customers.​ CustomerPulse DII differs from CustomerPulse PII in that it is more about acquisition and finding additional audiences to activate.


  • The DMAPulse provides actionable insight on a brand’s geographies that are currently under and/or overinvested due to emerging growth and risk dynamics. This optimization feature helps clients understand how their stores, by location, are performing as well as determine how to allocate spend and manage a client’s budget more effectively.

Quarterly Insight Report

  • The Quarterly Insight report helps to identify learnings for future campaign optimizations by a quarterly snapshot of a combination of various marketing opportunities to help prepare and optimize on future marketing efforts.