This article covers the access requirements for market-level and customer-level insights.

Market Insights

The market-level insights demonstrate the power of Zeta’s Data Cloud. These insights are included in the Opportunity Explorer setup and do not require any client data.

Note: A 1:1 match for every brand may not be possible, in this case, the Opportunity Explorer will present similar or relevant brands.

Customer Insights

Customer-level insights provide the rationale and justification for incorporating 1st-Party Data. These insights are available when either the client’s CRM data is provided or a pixel is placed on a client’s web page.


Activation of the Opportunity Explorer reporting features are seamless and provided after activation.