The Visual Editor in the Zeta Marketing Platform enables marketers to focus more on content and less on writing, maintaining, and fixing HTML.

The templates created with the Visual Editor are responsive by default and should render correctly in all popular email clients. The first step in creating a new template is to choose your starting point. There are a number of pre-built templates and examples to choose from as well as the option to start from scratch in the Basic Designs. Once you choose a template to work with the editor will load in and you're able to give the template a name. Templates in the Visual Editor are built using Rows and Content is added to those rows to create the email.

The Visual Editor also has a number of default settings in the Settings tab on the right side of the editor. Start by setting the global default options in the settings tab and the continue to build out your template.


Rows are used to define the general structure of your email, help break up the template, and enhance the flexibility of settings that need to be set for specific parts of the email.

Rows allow up to four columns of content and in mobile these columns always stack left above right. Stacking can optionally be disabled, but this may lead to undesirable rendering. Additional row properties are available by clicking into the row outside of the highlighted content area.

Column properties are also available here. These options can be used to adjust background colors for specific rows, add or remove padding, and adjust borders. Once the overall structure of the template is configured using rows, it's time to start working on content.


There are six types of content available in the Visual Editor. These include:

  • Text

  • Image

  • Button

  • Divider

  • Social

  • HTML

To add a content block to your email, click and drag it into the appropriate row. To see further options for the content block, click into the block in the email template. 

Content Types



  • The text content block is used to add copy to the email.

  • Clicking on the placeholder text gives further options to change font size and color among other options.

  • Linking text can be done by highlighting the text that needs to be linked and then clicking the chain link icon to insert/edit a link.

  • Special links, like webview and unsubscribe, can also be added in a similar fashion using the Special links option.  


The image content block is used to add images to a template.

  • Upload an image by clicking and dragging it onto the grey placeholder or by clicking browse.

  • Clicking browse will open the image library for the visual editor.

The image library allows images to be:

  • Uploaded

  • Stored

  • Organized into folders and reused as needed

Simply click Insert next to the image you want to add to the template. The Zeta Marketing Platform also gives marketers access to thousands of free stock imagery to be used in content without attribution and for no additional cost. Just click Search Free Photos.

Enter the relevant search term and click Import on the photo that will be used in the content. To close the image library, click the round X icon in the top right of the UI. After an image is added, additional options for the image content can be seen by clicking on the image. These options are where the width can be adjusted and links can be added.


The button content block is used to add a CTA to a template.


The divider content block is used to add a divider or negative space to content in a controlled manner.

The line can be:

  • Transparent

  • Solid

  • Dotted or dashed and the color can be set in the content options.


  • The social content block is a quick and easy way to add social icons to content.

  • The icon style can be switched between 20 different styles depending on the desired look and feel.

  • Icons can also be reordered and the specific URL can be set in the content options.


The HTML content block is used to add any custom content to a template that cannot be achieved using the five other content blocks.

The following tags are allowed:

a, abbr, acronym, address, area, b, bdo, big, blockquote, button, caption, center, cite, code, colgroup, dd, del, dfn, dir, div, dl, dt, em, fieldset, font, form, h1, h2, h3, h4, h5, h6, i, ins, kbd, label, legend, li, map, menu, ol, optgroup, option, p, pre, q, s, samp, select, small, span, strike, strong, sub, sup, table, tbody, td, textarea, tfoot, th, thead, u, tr, tt, u, ul, var

The following attributes are allowed:

  • general attributes: style, id, class, data-*, title

  • a: href, name, target

  • img: align, alt, border height, hspace, src, vspace, width, usemap

  • table: align, bgcolor, border, cellpadding, cellspacing, width

  • tbody: align, valign

  • td: align, bgcolor, colspan, height, rowspan, valign, width

  • tr: align, bgcolor, valign

  • tfoot: align, valign

  • th: align, bicolor, colspan, height, rowspan, valign, width

  • thead: align, valign

  • li: type

  • map: name

  • area: alt, coords, href, shape, target