Overview

Under Profile > Users and Roles, marketers can manage the team that needs access to a Zeta Marketing Platform Account, as well as those that require access to parent accounts and/or child accounts.

Managing Teammates

Teammates can be managed under the Teammates tab. Here, a list of users is displayed along with their:

  • Primary Account

  • Role

  • Email Address

  • Status.

Hover over the far-right column of the user's row and click the (...) icon. Clicking this will present options to edit and/or deactivate the user.

Adding a New Teammate

To invite a new team member, click the green Invite Teammates button in the top-right corner.

The Invite team member UI will slide in from the right side of the window. Set the fields for First Name, Last Name, Email Address, and Display Name (optional). The Primary Account is the top-level account the user should log in to when accessing the platform. Setting the Role gives the user certain permissions. Once a user is invited they will appear as pending in the list of users with access to the account. An invitation email is sent to the user as well. This invitation email has a link the user can click to set their password. 

Managing Roles

The Roles tab displays all available roles, a description, the account it's in and the number of users with that role. Clicking on the role reveals options to edit that role, including what permissions are enabled for it. For accounts with a parent/child structure in place, users can be invited to the parent account and be given different levels of access to the child accounts all from the parent account. These are referred to as secondary accounts. 

The Acquisition View of an account can only be seen by users that have the role of Acquisition User. This role can be set for you by Zeta Global. 

Adding a New Role

In the Roles tab click New Role. The Add New Role will slide in from the right side of the UI. Give the new Role a name and a useful description. Choose that account the role can be used in. Then, set the Role Permissions. Click Save once the configuration is complete.

Permissions

The permissions available for any given role are displayed and described below.

Permission Name

Description

Dependent Permissions

View Campaign

Grants the ability to view campaigns and their details

  • None

Edit Campaign

Grants the ability to edit campaigns

  • View Campaign

Launch Campaign

Grants the ability to launch campaigns

  • View Campaign

  • Edit Campaign

View Experiences

Grants the ability to view Experiences in the UI

  • None

Edit Experience

Grants the ability to edit experiences

  • View Experiences

  • View Campaign

  • Edit Campaign

Launch Experience

Grants the ability to set an experience to active

  • View Campaign

  • Edit Campaign

  • Edit Experience

View Content

Grants the ability to view content not contained within a campaign

  • None

Edit Content

Grants the ability to edit content not contained within a campaign

  • View Content

Edit Campaign Content

Grants the ability to edit content specifically within campaigns

  • View Campaign

  • Edit Campaign

View Audiences

Grants the ability to view the Audiences section in the left nav.

  • None

Edit Audience

Grants the ability to create and edit segments and lists

  • View Audiences

View User Data

Grants the ability to view user data

  • None

Edit User Data

Grants the ability to modify user data

  • View User Data

Edit Transaction Campaign

Grants the ability to mark a campaign as transactional and modify it.

Transactional campaigns ignore subscription status of the audience upon deployment.

  • View Campaign

  • Edit Campaign

Edit Feeds

Grants the ability to create and modify feeds

  • None

Edit Account Settings

Grants the ability to modify all account settings

  • None

View Opportunities

Grants the ability to view the Opportunities dashboard

  • None

Export Data

Grants the ability to create Segment exports

  • None

Download Data

Grants the ability to export Segments via direct download and/or email

  • None

User Preview Dynamic Content

Grants the ability to preview dynamic content.

This can display PII depending on what dynamic elements are contained within content.

  • None

View Dashboard

Grants the ability to view the Acquisition dashboard

  • None

View Actions

Grants the ability to view Actions

  • View Opportunities

Manage User Access

Grants the ability to add new users, deactivate existing users, create roles, modify roles, and assign roles

  • Edit Account Settings

View Analytics

Grants the ability to view analytics and reporting

  • None

Edit Analytics

Grants the ability to edit reports

  • View Analytics

External Db Access

Grants the ability to access and query connected external databases for creating query based segments.

Requires an initial account-level setup to establish a connection to an external database

This can have cost implications for the database owner.

  • None

Syndicate Content

Grants the ability to syndicate content from a parent account to connected child accounts

  • None

View Files

Grants the ability to view the Data section of the UI

  • None

Edit Files

Grants the ability to modify data flows and other aspects of the Data section of the UI

  • View Files