Overview

The Opportunity Explorer helps uncover impactful marketing opportunities by providing market and customer-level insights including competitive landscape, vertical and brand-related opportunities, consumer behavior, marketing reach, and more. The ZMP Opportunities dashboard provides real-time market and customer-level insights into the current marketplace. The insights gained from the Opportunity Explorer can be used to inform effective acquisition strategies.

This Opportunity Explorer User Guide is relevant for Zeta Marketing Platform including CDP Plus. This guide is made up of articles related to the Opportunity Explorer. Each article provides easy-to-follow step-by-step instructions on using the various Opportunity Explorer tools and features efficiently and effectively.

Info: Detailed notes will be added throughout the guide if a specific feature has been added or changed within the current version.