Let’s quickly have a look at the alphabetical listing of terms in our glossary that includes the most commonly used terms referenced throughout the Opportunity Explorer.

Scroll through the Glossary

A

Term

Definition

Active CRM Customers

Refers to users in the CRM file who have NOT been flagged as lapsed.

All CRM Customers

Refers to all users in the CRM file.

Acquisition

See Acquisition Count Framework and Vertical for details; remove All CRM customers.

AudiencePulse

Provides a view of the prospect universe that capture the size and scale of Data Cloud audiences and a deeper dive into the interests, demographics, website visits and brand affinity of behavioral intender audiences.

C

Term

Definition

Channel Manager

A connector framework that allows any marketer to connect the Zeta Marketing Platform (ZMP) to any advertising, marketing, and engagement channels simply and easily, supporting omnichannel marketing efforts.

Competitor Intenders

Refers to users associated with more than one brand (not brand loyal)/All CRM Customers (e.g., For Ralph Lauren, a user associated with Coach and Michael Kors would qualify as a competitor intender, but a user associated with only Coach would not qualify for this group).

CompetitorPulse

Delivers industry and brand level analysis including consumer loyalty and IRL visits and helps identify in-market intenders, conquest prospects from competitors and retain existing customers.

Customer-level insights

Customer-level insights include in-depth analysis of client data and campaign performance to provide impactful next steps.

CustomerPulse DII (Digital Identifiable Information)

CustomerPulse Digital contains a Zeta analysis of digitally identified customers, such as website visitors. This analysis provides insights on profile, behavioral, transactional, visitation and financial & household datasets, identifying opportunities to better engage and acquire new customers.

CustomerPulse PII (Personally Identifiable Information)

CustomerPulse PII is a tool that illustrates Zeta’s analysis of the Automotive customer database. ​CustomerPulse provides a deep dive into coverage, acquisition, retention, and growth use cases, leveraging the Data Cloud's online, transactional, location, financial & household datasets.​

D

Term

Definition

Data Cloud

The Zeta Data Cloud is the data component of ZMP which consists of the Opportunity Explorer, a live visualization of actionable consumer insights; Zeta’s proprietary identity data; Zeta’s
AI-powered Intender Audiences and Zeta CDP Plus, which integrates, unifies, and enriches customer data.

Data Conductor

The Data Conductor is the actual connector that allows a user to build data flows, define where the data comes from, duplicate, and de-duplicate records in the file based on properties.

E

Term

Definition

EMSS

Enterprise Marketing Software Suite

Experience Builder

An omnichannel orchestration interface that allows marketers to create and manage experiences across all supported marketing channels, as well as any external channel that is connected through Channel Manager, with live performance data on every touchpoint.

G

Term

Definition

Growth

See Vertical for details; overlap with Active CRM customers.

I

Term

Definition

In-Market Intenders

Refers to users (CRM file) in the Behavioral Segments Related to the Verticals (zcode segments)

Insight Report

Identifies insights and opportunities around client’s specific use cases, delivering breakdowns of demographic, behavioral, transactional, and location indexes.

L

Term

Definition

Lapsed CRM Customers

Refers to the users in the CRM file who have been flagged as lapsed. The client will provide a flag in the CRM data file to distinguish between lapsed customers and active customers.

M

Term

Definition

Market-level Insights

Illustrates the competitive landscape, discussion indexes relative to customer vertical brands and audience interests, and reach without any client data.

I

Term

Definition

Opportunity Explorer Insights

ZMP’s end-to-end solution with Customer-level and Market-level insights.

Omnichannel

Omnichannel is described as a complete customer experience across multiple devices, channels and touchpoints with online and offline marketing.

P

Term

Definition

Post-Campaign Reporting

Provide deep-dive analysis into campaign metrics and uncover opportunities to improve, expand and scale.

R

Term

Definition

Reactivation

See Reactivation Count Framework and Vertical for details; overlap with Lapsed CRM customers.

Retention

See Vertical for details; overlap with Active CRM customers.

L

Term

Definition

ZDI (Zeta Discussion Index)

ZDI is used to identify topic trends at the brand level that resonate with different demographic groups and helps pinpoint trends for products, lines of business and features related to your brand, providing creative direction, campaign penetration measurement, and benchmarks against competitors.

For additional terms and definitions, please visit the ZMP Glossary.