Live Marketer tracks anonymous and known visitors across a marketer’s website and identifies interests of visitors for retargeting and lookalike models.
LiveMarketer displays a real-time view of a client’s website known and unknown visitors and scores them for their likelihood to convert. This tool tracks activity on a client’s website and helps identify anonymous consumers and their behavior. It identifies the interests of users for retargeting and LAL (look-a-like) models. Once a pixel is placed on a client’s website, ZMP is able to show them how the LiveMarketer can be used for retargeting and LAL audiences. With a website personalization tag placed on the client’s website, individuals can be targeted with personalized content based on their interests, page visits, and overall likelihood to convert.
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