Below is a list of the implicit properties tracked by the Zeta Marketing Platform.

Name

Data Type

Description

created_at

date

An ISO 8601 formatted timestamp for when the person’s profile was created in ZMP.

has_active_email

boolean

This property indicates the subscription status of the email contact value in the person’s profile if one exists.

has_active_phone

boolean

This property indicates the subscription status of the phone contact value in the person’s profile if one exists.

has_active_push_device

boolean

This property indicates the subscription status of the push contact value in the person’s profile if one exists.

has_active_subscription

boolean

This property indicates the subscription status of any contact value in the person’s profile if one exists. If at least one contact value is subscribed, this will return true.

last_clicked

date

An ISO 8601 formatted timestamp for the last time the person clicked on a link from a campaign deployed from ZMP.

last_contact

date

An ISO 8601 formatted timestamp for the last time the person was contacted from a campaign deployed from ZMP.

last_opened

date

An ISO 8601 formatted timestamp for the last time the person opened an email from a campaign deployed from ZMP.

last_seen

date

An ISO 8601 formatted timestamp for the last time the person engaged with content deployed from ZMP or was seen browsing the client website if p13n.js is implemented.

last_updated

date

An ISO 8601 formatted timestamp for the last time the person’s profile was updated in some manner.

signed_up_at

date

An ISO 8601 formatted timestamp for when the person’s profile was first created with a valid contact value. Can also be set explicitly.

known_to_customer

boolean

Returns true if the person’s profile has a valid contact value.