Overview

Generating smaller lists from an existing segment or list is an important step in creating campaign test strategies. The subsets created are useful for creating test lists, control groups, and/or exclusions.
It is possible to perform a random split of any segment (minimum of 2) or list (up to 10) in a single operation. The split can be based on counts or percentages and follows an automated naming for ease of use.

This article focuses on generating a list from an existing segment.

Note: Splitting a segment generates one List (a full snapshot) of the segment. When splitting a list, a minimum of 2 Lists are needed and these lists remain static.