It is possible to view trends of other brands and categories in the Notifications section. Content Consumption and Visitation Trends are available and can be filtered by vertical.
This article covers how to display other brands and categories in MarketPulse.
Click the Notifications Arrow
Click the arrow to the right of the Notifications section to view trends for additional topics.
Click and Select Option
Click the drop-down and select the desired topic from the options available.