Use External Link Tracking to append web analytics parameters to white-listed domain URL’s in content automatically. After configuring defaults in Settings, these can be further configured on a campaign by campaign basis.

Adding Default Parameters

To add a new default parameter, click Add Parameter.

Several default UTM parameter names are available and will appear as a drop down when clicking into the Name field.

Default UTM Parameters:

  • utm_source

  • utm_medium

  • utm_campaign

  • utm_content

  • utm_term

To add your own parameter simply type or paste it into the Name field. The ZMP will prompt you to “Create New”. Click this prompt to add the parameter.

Next, add a default value for the parameter. A value is required in order to save this as a default for a new campaign. The value fields accept Zeta Markup Language to populate values dynamically.

Click “Save” to save this newly configured parameter and value as a default for new campaigns. Newly added defaults will not effect existing campaigns.

White-listing Domains

In order to see the parameter names and values applied to URL’s in content, the appropriate domains and subdomains need to be added to the External Link Tracking whitelist.

Each domain and subdomain will need to be explicitly set in order to see parameters and values automatically added to URL’s in content. Subdomains cannot be added using any kind of wildcard.

To add a new domain, click “Add Domain”.

Type or paste the domain/subdomain in and click Save.