Overview

The Zeta Discussion Index (ZDI) by Vertical, located within the Opportunities page in ZMP, is used to find inspiration for messaging opportunities based on trending topics in which customers are engaging.

View the Overall Activity

  • View the Overall Activity over the selected date range in the top graph.

Click Key Insights

  • Click the Key Insights button to view the most popular topics by Age Group, Gender, or Ethnicity.

  • Click the Least Popular tab to view topics with the least viewership determined by the selected date range.

  • Click the Upward Trending tab to view topics with the largest increase in popularity determined by the selected date range.

  • Click the Downward Trending tab to view topics with the largest decline in popularity determined by the selected date range.

View the top 5 Upward / Downward Trending Topics

  • Select the desired segments to compare.

  • View the top 5 upward trending topics that exhibit the largest increase in popularity over the selected duration.

  • View the top 5 downward trending topics that exhibit the largest decline in popularity over the selected duration.

Select Audience Segments to Compare

  • Click to select audience segments to compare the topic consumption trends between the specified demographic groups (Age, Gender, & Ethnicity).