Overview

DMAPulse shows real-time shopping and store visitation trends across competing brands by geography and provides actionable insight on your brand’s geographies that are currently underinvested and overinvested due to emerging growth and risk dynamics.

View Growth Markets

  • Growth Markets indicate underinvested geographies based on Zeta consumer data, per capita demographics, and your current store locations. Growth strategies include opening/re-opening locations, and increasing digital and out-of-home spend. View the growth markets.

Click on the ZIP Code

  • Click on the ZIP Code/Location on the left panel to explore stores up to a 30-mile radius. Drag to desired radius and click Apply.

View the at Risk Markets

  • At-Risk Markets indicate overinvested geographies that based on Zeta consumer data, per capita demographics, and your current store locations. At-risk strategies include focusing on reactivating consumers or closing/divesting store locations. View the at risk markets.

Click on the ZIP Code

  • Click on the ZIP Code/Location on the left panel to explore stores up to a 30-mile radius.