CustomerPulse PII (Personally Identifiable Information) is a self-serve tool within the Opportunity Explorer data visualization and insights portal, that enriches your first-party data with Zeta’s proprietary insights to identify new customers and maximize revenue opportunities. This tool provides a deep dive into coverage, acquisition, retention, and growth use cases, leveraging the Data Cloud's online, transactional, location, financial and household datasets.​

CustomerPulse (PII) provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand as well as competitor brands​. By knowing who your customers are and having a pulse on their preferences and activities, you can successfully retain and grow your existing base and reach new customers who are most likely to engage with you.

With CustomerPulse (PII), you can translate knowledge into action by defining up to four custom segments to compare and explore acquisition, growth, retention and reactivation opportunities. Simply put, the CustomerPulse allows clients to understand their subscribers at a segment level and immediately take action on insights from those segments.

Info: Pulses are opportunity-driven audience segments generated as Action Cards within the Opportunity Explorer interface​.