The Content report can be used to see what links users are clicking on within an individual campaign or across campaigns.
Open Zeta Marketing Platform (ZMP).
In the left-hand navigation, click Analytics.
From the Analytics menu, click Content.
Users can Search and Filter at the top right of the report.
By default, the previous 30 days of campaigns are selected.
Click tracking in the Zeta Marketing Platform is performed at an aggregate level by the campaign. This means that any single campaign that has the same URL used in more than one location will only have one line item worth of clicks displayed in the report.
The unique clicks displayed in the Content Report refer to unique clicks per link as opposed to unique clicks per message in most other reports. For example, let's say John clicks on the same email 3 times: twice on Link A and Once on Link B. These clicks would result in 3 total clicks, 1 overall unique click for the message, 1 unique click for Link A, and 1 unique click for Link B.
On the Campaign report, this would tally 1 unique click for the campaign, but on the Content report, you'd get 1 unique click for A and 1 unique click for B, which would look amount to 2 unique clicks per link.
Filter based on native campaign channels.
Filter based on the Campaign Send Date.
Select specific campaigns as needed.
Filter by Campaign Tags that are set at the creation of the campaigns.
Visual Link Maps (Heat Maps)
To view the Visual Link Map, either click on the Campaign and navigate to the Link Map tab, or use the in-row menu to navigate directly to the Link Map.
Links are color-coded into High/Medium/Low buckets representing the top 3rd, middle 3rd, and bottom 3rd most popular links in the email. Dynamic Links that can be represented with the same content are aggregated in this report to indicate where the user has clicked.
Click Rate Key Definitions
High (Green) = 10%+
Medium (Blue) = 1-9.99%
Low (Purple) = 0-0.99%
Links List (Table)
The Links List table represents all the links that were clicked on in an email. This tabular report does not aggregate by dynamic link allowing for more detailed external analysis.
Linked elements in content can be given human-readable reporting names and tags. Use the attributes
"Call to Action" and
"cta,primary" for the given HTML element to accomplish this, setting the appropriate values accordingly. These attributes can only be set in the HTML editor and are currently not available in the visual editor.
Aggregate Links List (Table)
The Aggregate Links List can be accessed from the list of Campaigns in the Content Report.
Select multiple Campaigns that you'd like to aggregate.
Use the menu icon (next to the search icon) and click on View Aggregated Links.
The tabular report can be automated by clicking the Automate Report button in the top right.
Report Name + Description
Name the report and add a description to easily find and make edits to the automation later.
Select the Campaigns
If different from the previously selected set.
Select between the following to determine what to include in the report:
# of Results
Limit the number of links exported to avoid files that are too large.
Add who should receive the report.
Determine when the automated report should start sending.
Set a cadence for the automated Report.