Overview

The CompetitorPulse (formerly known as Competitor Tracker) provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand​. The CompetitorPulse provides market insights that delivers industry and brand-level transaction patterns across brands. These insights help identify consumer loyalty, shopping behaviors, physical visits, in-market consumers, and competitors. The industry audience and brand audience insights helps marketers identify in-market intenders, conquest prospects from competitors and retain existing customers.

This article reviews the insights available within the CompetitorPulse.

Industry Audience Insights

  • View the Industry Audience Insights.

Click to Activate Audience

  • Click on a brand name to activate the respective audience.

View the Selected Audience

  • View the selected audience brand visits within the Audience Explorer.

Brand Audience Insights

  • View the Brand Audience Insights and retention opportunities . Click on a brand name to activate the respective audience.

View the Selected Audience Competitor(s)

  • View the competitor(s) of the selected audience brand within the Audience Explorer.