The CompetitorPulse (formerly known as Competitor Tracker) provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand. The CompetitorPulse provides market insights that delivers industry and brand-level transaction patterns across brands. These insights help identify consumer loyalty, shopping behaviors, physical visits, in-market consumers, and competitors. The industry audience and brand audience insights helps marketers identify in-market intenders, conquest prospects from competitors and retain existing customers.
This article reviews the insights available within the CompetitorPulse.
Industry Audience Insights
View the Industry Audience Insights.
Click to Activate Audience
Click on a brand name to activate the respective audience.
View the Selected Audience
View the selected audience brand visits within the Audience Explorer.
Brand Audience Insights
View the Brand Audience Insights and retention opportunities . Click on a brand name to activate the respective audience.
View the Selected Audience Competitor(s)
View the competitor(s) of the selected audience brand within the Audience Explorer.