Messaging

Sender Email Addresses

From Names and From Addresses can be configured here. In order for a newly added Sender Email to be made available in Campaigns, the Sender Email must be confirmed. Please reach out to Support in order to have a new sender address confirmed.

The confirmation is only required for a new "From Address". If the "From Address" remains the same and only a new "From Name" is required, no confirmation will be required. Confirmation status can be viewed in the Status column. 

Unsubscribe Settings

Marketers can configure a custom page users will be redirected to after they successfully unsubscribe. If no URL is set here, the default page will be used.

Messaging Frequency

Messaging frequency can be set on a global level. This allows marketers to set rules for the maximum number of communications that can reach users in a specified number of days.

Transactional messages will ignore these settings

Touch frequency cap is always resolved at the user level. Every time a user becomes the target for a campaign, they will be evaluated in the following order for frequency cap

Campaign -> Segment -> Account

Frequency cap can be set at any or all of these levels

  • If the user fails the frequency cap check set for the campaign, the message is skipped. If not, the frequency cap check is done for all segments that the user belongs to, if failed, the message is skipped.

  • If the frequency cap set at the Account level is checked, and if that fails, message is skipped.

  • If all of the segments pass, the message is sent.

External Data Source

External data sources can be used to populate external JSON or HTML within the content. To add an external data source click Add External Source and follow the prompt. To use this data within the content, use the ZML for loop tag to loop through the entries in the external feed.

Example

{% for entry in ext_breaking.entries | limit: 5 %}
	{{entry.title}}
{% endfor %}

Users now have the option to check a Skip Message on Invalid response:

Overview of Feature- This allows users to control whether a message should be skipped or not if the response from the feed is invalid.

  1. Navigate to “Settings”

  2. Click “Messaging”

  3. Navigate to the “External Data Source”

  4. Check the Skip Message on invalid response - Shown Below:

This is checked by default.

User can uncheck and handle this internally to construct a default state of the message

Global Suppressions

Global suppressions can be used to suppress members of your audience from all communications, including transactional messaging.

Segment / List Based Suppression

If your global suppression is organized into a segment or list you can include it in the UI by typing the name of list/segment here and selecting it from the drop-down menu.

Email Based Suppression

Email-based suppressions are useful to exclude account types of email addresses such as postmasters, admins, info@, etc. These are typically used to enact best-practices for the account.