The Zeta Marketing Platform utilizes three primary sets of data to help you automate and personalize your marketing efforts.
Those data sets are:
Users and Events have flexible, schema-less data structures and are stored in a non-relational database. Resources have an established schema to maintain consistency.
Users are the individuals that make up your audience. User records have properties associated with them that can be used for segmentation and within the content.
Some examples of user properties are:
Events are real-time actions taken by a User and/or are things that can happen to a user in real-time. Events can also be used for segmentation, within the content, and perhaps most importantly, to trigger messages or experiences at a 1:1 level in real-time.
Some examples of events are:
Events for identified users appear in the associated user’s profile journey.
Standard Events are also used by our AI to influence our Recommendations engine on an individual level to serve relevant Resources (see below) to users in emails or on your website with a client-side website integration using p13n.js.
Some examples of resources are:
You can store multiple types of resources to be used in content where appropriate
Let's start with importing our first users >>